Sold out as soon as it was launched, niche products became popular on TikTok

For women who love beauty, it is a terrible thing to be exposed due to ill-fitting clothes, but there has been no good solution to this problem.

Annabelle, 25, was one of the victims . One night, Anna was going to a nightclub called "China Laundry" with her friends, but she found that her clothes were too loose and it was easy to expose her underwear. So she thought of using a "Hollywood tape" to fix it, but she found that it was not only ineffective, but also caused a layer of skin to fall off when she tore it off.

After this experience, Annabell wondered if there was a kind of glue that could fix thinner clothes to the body without damaging the skin.

After searching on Google and Amazon, Annabell could hardly find any "glue products" on the market that met her needs , and there is indeed a demand for such products among women.

After careful consideration, Annabell decided to start a business. After investing more than 160,000 Australian dollars, she finally developed a glue that met all her needs in 2022 and named the brand Glutch Glue.

After the product is launched, the most important thing is marketing. Annabelle chose TikTok, which has more female users and more entertaining content , and the results proved that her choice was correct.

In February this year, Annabell posted a video replying to netizens on how to use Glutch Glue to fix a suspender skirt. Unexpectedly, the video became an instant hit, with more than 8 million views.

Taking advantage of this momentum, Annabell released several videos in succession to respond to netizens' questions about the Glutch Glue product and demonstrated more uses of Glutch Glue.

In fact, even Annabelle herself didn't expect it to become popular so quickly. She originally estimated that the brand might need 2-3 years of development to gradually gain a foothold. The sudden popularity of TikTok also brought about a surge in orders, and the first batch of goods was sold out directly . Now the most common thing she and her family do every day is packing and shipping at home.

This may be a scenario that many cross-border people dream of. In fact, we can learn a lot from Annabelle's successful case, especially the importance of exploring sub-categories.

Although many big companies may not even look down on such a small gadget, it can provide some small and medium-sized sellers, especially individual entrepreneurs, with a new idea, that is, to grasp the user's pain points, even if they are very small.

TikTok

Niche Brands

Glue Brand