The demand for pet supplies surges again, and pet owners say: I’ll buy them even if they’re expensive!

Recently, pet owners in the United States are suffering from a shortage of pet supplies, especially pet food. Consumers say they can't find brands that their pets like. Some foreign pet owners say they don't want to make their own dog food.

While other shoppers were searching for video games and bicycles in stores and online, pet owners were seeking out fish purees and perfectly sized kibbles as supply chain issues disrupted the normal availability of pet food .

Shortages of labor, raw materials and transportation are limiting the supply of food from beverages to snacks. The challenges facing pet food are the same and even more severe, mainly due to the sudden surge in demand for pet food.

It is reported that during the epidemic , more and more people have adopted pets, and as a result, pet owners have bought more food. According to data from NielsenIQ, in the 52 weeks ending at the end of last month , sales of pet food in supermarkets alone increased by 6.9%, while overall food sales increased by 2.3%.

The crisis has put some pet owners in a bind — especially those whose pets require prescription foods or have dietary restrictions. Pet owners say dogs and cats often become attached to specific brands or flavors of food and may have a physical reaction if forced to change.

Many supermarkets are unable to find alternatives and pet food shelves are empty, according to reports. Although retailers and supermarkets are working to secure raw materials and expand production, shortages are likely to persist.

Some pet owners are even willing to pay several times more to buy food that their pets like. Some pet owners also said that their pets have "lost weight".

The impact of supply chain issues is not limited to food, but also applies to toys, gifts and other products. However, although there are shortages of some products in the US market, overall consumer spending is growing silently.

The National Retail Federation said in early December that its holiday sales were expected to exceed its already record-breaking forecast, increasing by 8.5% to 10.5% compared with the same period last year. U.S. holiday sales increased by 8.5% from the same period last year, the fastest growth rate in 17 years.

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