JD.com increases overseas investment, seeking to challenge Amazon's status as a giant?

JD.com will continue to increase its overseas investment and seek to develop international customers , according to a senior executive of JD.com . JD.com is not as "aggressive" as its rival Alibaba in expanding its overseas business , but the international expansion of these two e-commerce giants is likely to challenge Amazon's e-commerce dominance in certain parts of the world.

" In the next few years , JD.com will increase investment in countries that are in line with JD's strategy, including warehousing, logistics , supply chain , etc. , " said Xin Lijun, the newly appointed CEO of JD 's retail business. Xin Lijun said that JD is conducting further strategic analysis on the Vietnamese and European markets , and these two regions may be the next markets to enter.

It is understood that JD.com 's international expansion has so far mainly focused on investments and joint ventures.

In 2017, Thai retailer Central Group and JD.com formed a joint venture and launched an e-commerce platform in Thailand in 2018.

In 2019, JD.com became the largest shareholder of Vietnamese e-commerce service Tiki. In addition, JD.com has been operating the international e-commerce platform Joybuy.com ( JD.com Overseas - the equivalent of Alibaba's AliExpress ) .

Xin Lijun said : "JD 's logistics department has always played a leading role in the group's international expansion , which is also the biggest difference between JD and other companies in global expansion. Because JD Logistics provides comprehensive and closed-loop services , this logistics service also enables JD to perform well in overseas markets . "

JD.com has also not received any similarly harsh penalties despite a raft of new regulations facing China’s tech sector over the past year , including a $2.8 billion fine imposed on Alibaba in April as part of an antitrust investigation.

Xin Lijun said JD.com welcomes the new regulations and sees the new regulatory provisions as "positive."

"In the eyes of regulators and partners, JD.com can be called a good student. Almost all of our services follow the most stringent regulatory standards, " he said. "JD.com welcomes regulations because they help limit corporate behavior, enable consumers to get better services, and create a fairer competitive environment."

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