The tennis racket market will exceed 350 million! Short video promotion is more effective

The tennis racket market will exceed 350 million

According to latest research, the Global Tennis Rackets Market was valued at USD 307.33 Million in 2020 and is expected to reach USD 355.83 Million by 2028; growing at a CAGR of 2.1% during this period .

Tennis is the most common sport abroad, especially in Europe and the United States. A good tennis racket is essential for consumers who love playing tennis. Playing tennis helps maintain body metabolism and improve muscle strength, so this sport is becoming more and more popular among young people abroad. The United States, France, Germany and other countries are the countries with the highest popularity , and these countries are also the main markets for Chinese sellers. With an optimistic growth rate and a huge consumer group, the market size will expand further.

In terms of the tennis racket market share, offline specialty stores dominated the tennis racket market in 2020 because of their focus on a single product segment and a wide variety of products. For such offline competitors that focus on a single product, sellers should learn from their competitors' advantages and start from other aspects. They can consider whether to increase product categories, strengthen design specialization, etc., to increase product favorability.

Short videos are expected to accelerate the conversion of this product

It is worth noting that according to research, the current promotion conversion rate of Amazon short videos has reached 20% , which means that the domestic video shopping model is also suitable for foreign consumers. In foreign countries, the videos that consumers focus on are mainly product instructions , unboxing, product production processes and testing videos. Such videos can increase product conversion rates and repurchase rates. Therefore, sellers can appropriately strengthen the use of video promotion when promoting this product and other products.

According to analysis, Europe accounted for the largest share of the global tennis racket market in 2020, mainly due to the high popularity of tennis in the region and strong government support for increasing youth tennis participation. This driving factor will continue to drive the growth of the tennis racket market in the future.

Of course, the tennis racket market is only a part of the sports product market. Sellers should not blindly copy other people's models just because a product is popular or growing rapidly. They should look at what consumers are focusing on under the current trend, whether it is price, quality or appearance, and what methods can attract them more. For example, if the conversion rate of short videos is high, can sellers try to use it in other products? Unchanging and rigid operating models will eventually be eliminated by the market.

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