Amazon operations recruitment increased threefold! Shenzhen salaries soared

Job hunting and recruitment are hot topics in the current industry.

Statistics show that Amazon's operations recruitment in 2024 will increase by 316% compared with the same period last year, and the demand in Shenzhen, Guangzhou and other places has doubled. In February, the average monthly salary for this position in Shenzhen increased by 31% month-on-month to 12,776 yuan; Guangzhou's job salaries have also continued to rise this year, with an average monthly salary of 8,130 yuan in February, which has made job seekers excited.

Last week, Maimai Gaopin released the " 2024 Recommended List of Companies to Replace Big Companies" . Several cross-border companies including Anker Innovations, Transsion, Dreame Technology, and Insta360 were on the list. Currently, these companies are recruiting for multiple cross-border e-commerce operation-related positions and will become the first choice for operation job seekers.

Amazon operations hiring surges

As we enter the peak recruitment season, many cross-border people are running between different companies.

In Guangzhou, an operator has communicated with the personnel of nearly 30 cross-border related companies, but still cannot find a suitable position. " I have five years of operation experience, have worked on multiple categories, have experience in hit products, and my goal is to get 10,000+ . Currently , the companies I have met are low-salary and high-demand, and many of them are companies that people say they should avoid . "

In fact, most operators do not want to take the risk of job hunting. A seller revealed that among the job seekers interviewed this year, nearly half were forced to leave because their previous companies owed them wages or commissions. An old Amazon seller who has been in the industry for 11 years has a direct feeling that it is getting harder and harder to run a business. He believes that it is more important to understand the recruitment environment of the Amazon industry and the current situation of peers. The company has been interviewing since the beginning of the year. From what we have learned so far, the days of peers are not too good.

The industry reshuffle is accelerating, and companies with hiring needs are quickly screening talents. March and April should be the peak season for recruitment, but sellers report that the market is even bleaker than before the Spring Festival. One seller said bluntly: "During the Spring Festival, the number and quality of recruiting for the same position were much better than in March. So many companies are recruiting, but how can there be so many excellent people?"

According to statistics from Zhiyouji, Amazon's operational demand has been rising rapidly since 2022. The number of job openings in 2023 has increased by 177% compared to 2022, and the number of job openings in 2024 has surged by 316% compared to the same period last year. The ten regions with the highest demand for Amazon operations are Shenzhen, Guangzhou, Xiamen, Zhongshan, Dongguan, Hangzhou, Xuchang, Ningbo, Quanzhou, and Jinhua.

( Comparison of recruitment positions in the past two years)

This year, the recruitment demand in these cities has collectively increased. Among them, Shenzhen's recruitment volume in 2024 increased by about 2.6 times compared with the same period last year, Guangzhou increased by about 4.7 times, Zhongshan increased by 9.7 times, and Xuchang increased by about 6.5 times. Those who want to change jobs have more options for operational employment.

Amazon's operating salaries rise as demand rises

According to the statistics of 1.235 million Amazon operation samples in the past year collected by BOSS Zhipin, the average monthly salary for this position reached 6,690 yuan in January this year, and then fell slightly in February. Salaries vary from city to city. For example, in Shenzhen, the average monthly salary for Amazon operations in February increased by 31% month-on-month to 12,776 yuan. In Guangzhou, the salary for this position has also continued to rise this year, with an average monthly salary of 8,130 yuan in February.

(Changes in monthly salary of Amazon operators in Shenzhen in the past year)

(Changes in monthly salary of Amazon operators in Guangzhou in the past year)

The rising salary and benefits have given hope to the cross-border people in Guangzhou and Shenzhen. One operator said frankly: "If the salary is really that high, I will definitely change jobs."

In Shenzhen, those with an annual salary of more than 146,000 yuan have surpassed half of their peers, and those with an annual salary of 186,000 yuan have left 75% of them behind. In Guangzhou, those with an annual salary of 98,000 yuan have surpassed half of their peers, and those with an annual salary of 130,000 yuan have surpassed 75% of their peers.

Among the factors that affect the employment of operations staff, age is a hurdle that cannot be ignored. According to industry feedback, it is more difficult for women approaching 30 to find jobs in the Amazon recruitment market, which makes operations staff of this age group more cautious about job hopping. "I am 30 years old, and I don't want to leave, but I dare not leave. This age is too embarrassing."

This is true. In Shenzhen, 56% of operators are under 24 years old, 32% are between 25 and 29 years old, and 12% are 30 years old and above. In Guangzhou, this position is even younger, with 67% of operators under 24 years old, 25% between 25 and 29 years old, and only 8% 30 years old and above; about 70% of operators have 1-3 years of work experience.

Referring to the cases where older programmers have difficulty finding jobs after becoming unemployed, some sellers believe that Amazon's operations will gradually show this trend: due to overly fierce competition in the category, differentiation is becoming increasingly difficult, and it all depends on capital and supply chain. A few old employees who have been working for a long time are enough to operate the city, and then recruit some newbies to open up new areas. Older operators can only work alone or change careers.

If you want to develop in the industry in the long run, operations must develop some differentiated advantages. People with strong skills have the opportunity to move up and get better job opportunities.

The list of "big factory replacements" is released, and 4 cross-border companies including Anker are on the list

Last week, Maimai Gaopin released the " 2024 Spring Recruitment Talent Preference Insights" and generated the " 2024 "Large Factory Replacements" Company Recommendation List " based on factors such as corporate recruitment index, talent supply and demand ratio, salary level and platform search index . Several cross-border companies including Anker Innovations, Transsion, and Dreame Technology were on the list, and Insta360 also entered the "Large Factory Replacements " Shenzhen list.

These companies all belong to the smart hardware industry. What cross-border e-commerce operation-related positions are they currently recruiting for?

Anker Innovations

Anker is a leading company in the industry. In the first three quarters of last year, its total revenue was 11.786 billion yuan, a year-on-year increase of 23.59%, and its net profit attributable to its parent company was 1.213 billion yuan, an increase of 46.09%. Currently, the company has smart charging brand Anker, smart home brand eufy, audio brand Soundcore, laser projection brand Nebula, smart office hardware brand AnkerWork, and 3D printing equipment brand AnkerMake.

On a certain platform, Anker has 740 recruiting positions. Positions related to cross-border e-commerce operations include: official website operations supervisor (responsible for the global operation of the brand AnkerMake, etc. ), BD manager (responsible for the business development of local cross-border e-commerce brands, etc.), overseas advertising manager (responsible for the advertising management of overseas advertising platforms mainly in the EU and DE markets, including but not limited to Google, Meta, Twitter, Amazon DSP, TikTok, etc.), as well as independent site operations manager, overseas e-commerce operations, and cross-border e-commerce specialists.

In addition, Anker is also recruiting product managers for smart home, smart audio, smart security, and cosmetics.

Transmission

TRANSSION is a leader in the global emerging market mobile phone industry, owning mobile phone brands TECNO, itel and Infinix, as well as digital accessories brand Oraimo, home appliance brand Syinix and after-sales service brand Carlcare.

Transsion is currently recruiting 1,040 positions, including e-commerce content operations (responsible for cross-border e-commerce platform operations, 12-20k), overseas e-commerce operations (stationed in Nigeria, etc., responsible for overseas To B, 15-25k), overseas product operations management trainees, product operations (responsible for product operations on B2B cross-border e-commerce platforms, 25-35k), category operations, and e-commerce community operations. In addition, it is also recruiting independent station advertising supervisors, cross-border e-commerce data analysts, overseas content operations, etc. The salaries are not cheap, but the requirements are also relatively high.

Dreame Technology

Dreame is a leading brand in the smart cleaning industry, with four major product categories: sweeping robots, cordless vacuum cleaners, smart floor scrubbers, and high-speed hair dryers. It is also expanding its business boundaries and has developed and launched smart lawn mowing robots, swimming pool cleaning robots, and commercial-grade smart food delivery robots.

Currently, the recruitment positions include e-commerce operations (requires a bachelor's degree or above, at least two years of relevant experience, 18-25k ), Walmart /eBay operations (12-20k, 15% salary), Amazon operations ( bachelor's degree or above, English CET-6 or above, three years or more of operations experience; 15-25k, 15% salary), Amazon advertising, independent site operations, etc.

Insta360​

The company's current products include panoramic cameras, sports cameras, video conferencing products, etc. The company's net profit has maintained rapid growth, with revenue increasing tenfold in five years . The average age of its employees is 29 years old, and R&D personnel account for nearly 50%.

Currently, its recruitment positions include cross-border e-commerce operation management trainees, cross-border e-commerce senior managers , etc. Job seekers can refer to it.