Former Huawei and BYD members teamed up to go overseas, and many products became the best-selling in their categories

Not long ago, Yishi Technology and National Business Daily jointly released the "Top 100 Chinese Cross-border E-commerce Brand Influence List (2024Q1)" . In addition to old friends such as SHEIN, Anker, and PatPat, Yien.com also noticed many "new" faces on the list, such as the digital brand - maono .

Multiple products topped the Amazon BS list

Is TikTok popular enough? It can be said that it has opened the era of "short video social networking" and has also brought popularity to the field of live broadcasting. With it comes the burst of the live broadcast equipment industry chain, and the microphone category has also ushered in its own growth period.

In the " Top 100 Chinese Cross-border E-commerce Brand Influence List ( 2024Q1)" , maono 's ranking is not high, only 89th, but in the vast ocean of overseas brands, the fact that it is on the list proves that its overseas market performance is excellent.

To this end, Yien.com searched for maono on platforms such as Amazon and unexpectedly discovered that this is a brand that is growing very fast in the niche field.

If you search on Amazon with " maono " as the brand keyword, you will find that there are 141 listings on the platform , with prices ranging from US$13.99 to US$300. Many of these products have been listed on Amazon's sub-category BS list, and many products are ranked TOP1 in the corresponding category .

On the BS list of " Instrument Condenser Microphones " , maono 's product ranks first . The listing shows that the product is priced at $54.99. Since its launch, it has received 13,771 reviews and a product rating of 4.5 stars. In May, the listing also sold more than 2,000 units.

In addition, in the TOP15 ranking of the same list, maono has 3 products on the list, ranking fourth, eighth and twelfth respectively.

On the BS list of the " Vocal Condenser Microphones " category, maono 's product is still ranked first , with more than 4,000 units sold last month ; in addition, ranked fourteenth on the list is a maono product priced at US $49.99 .

In the BS TOP5 list of "DJ Sets", maono has two listings on the list , ranking first and third . Taking the TOP1 maono product as an example, the product is priced between US$76.49 and US$139.99 depending on the product combination , and has accumulated 3,885 reviews since it was launched.

With multiple different products dominating the Amazon rankings, maono is unexpectedly popular, but its market is not limited to Europe and the United States.

In 2019, maono entered the Southeast Asian market with the help of Shopee . Not long after, it quickly entered a period of rapid development by riding on the local e-commerce live streaming and short video trends .

On Shopee , maono 's microphone products rank first in sales. Taking the Philippines and Malaysia as the starting point of the Southeast Asian market, it has now opened multiple Southeast Asian sites.

According to media reports, maono products occupy 3 seats in the top 10 best-selling audio products in Southeast Asia . In an interview , maono said that more than 95% of Shopee users who have purchased its products said that its products meet their expectations and are worth buying.

With the help of third-party platforms, Maono has opened up multiple markets such as Europe, America, and Southeast Asia, and has become a leader in the local market in certain categories. However, Maono does not dare to rely entirely on third-party platforms. After all, life and death can be decided overnight. In addition, building a brand is always incomplete without an official website.

Similarweb data shows that in May, the traffic ranking of maono.com, the maono independent site, has improved in various indicator lists, such as global ranking, US market ranking, category website ranking, etc. Last month, maono.com received more than 150,000 visits , and the average monthly traffic in the past three months was 123,000. The trend chart shows that its traffic has increased month by month in the past three months.

In terms of traffic sources, the United States ( 27.32%), Germany (9.06%), the Philippines (5.72%), Canada (5.29%), and Russia (4.1%) ranked in the top five.

Today, overseas, maono has become a strong competitor in the niche field with its audio products.

The founding team comes from Huawei, Foxconn, BYD, etc.

Qichacha information shows that maono Shanke ’s parent company is Shenzhen Moruo Zhiyuan Technology Co., Ltd. (hereinafter referred to as “Moruo Zhiyuan”).

In 2014, Moro Zhiyuan was established in Shenzhen, setting its sights on the overseas audio market. Specifically, it is an overseas enterprise integrating the research and development, production and sales of various audio products.

However, it was not until 2017 that the maono Shank brand was officially launched and became the flagship brand of Moro Zhiyuan.

According to information, maono's founding team comes from major domestic companies, such as Huawei , Foxconn , BYD , etc. , and they all have backgrounds in overseas business and life , and have a deep understanding of the overseas market .

Since then, maono 's business has been fully launched , starting from Europe and the United States , and conquering the world with audio products .

Most brands that go overseas will not choose to build an independent website right away. After all, for the sake of traffic and exposure, most of them initially choose to settle in the most popular third-party e-commerce platform in the local market, and maono is no exception.

In Europe and the United States, maono has entered e-commerce giant platforms such as Amazon and AliExpress, and in Southeast Asia it has chosen Shopee. Of course, it has not completely given up on independent sites.

Through these channels, maono's innovative audio products such as microphones, sound cards, headphones, etc. are exported to 153 countries around the world, including North America, Europe, Japan, South Korea, Latin America, Southeast Asia, Australia, etc. The products are widely used in multiple Internet scenarios such as podcasts, audio books, game voice, singing, live broadcasts, short videos, etc.

Its independent website page shows that maono’s global users have reached over 16 million .

Thanks to its excellent sales performance, in 2022, maono was certified as the " world's best-selling microphone brand " by well-known data research institutes Frost & Sullivan and TouBao .

Google Trend data also shows that over the past five years, the global search popularity of the maono brand has continued to rise, reaching its peak twice in August and December last year , and its popularity has remained at a high level since December last year.

The "Top 100 Chinese Cross-border E-commerce Brand Influence List ( 2024Q1)" shows that in the first quarter of this year, maono 's search popularity value was 429.5, the natural traffic of the independent site was 102,600, and Amazon's search popularity was 1615.73.

All the data show that maono is gaining more and more attention in the market.

"To make the best microphones and audio products in the world" is the original intention of the entire maono team, and they have been sticking to it.

In order to achieve this, maono has built two major operation centers in Shenzhen and Dongguan: Shenzhen Bantian Tianan Cloud Valley - Sales Operation and Brand Center , Dongguan Fenggang Tianan Digital City - Intelligent Manufacturing R&D Center , and has also established multiple factories and overseas branches overseas.

The investment paid off. Over the years, maono has more than 200 patents , and its products have won design awards such as the Red Dot, IF , French FDA , as well as the CES Innovation Award , Taiwan Golden Dot Design Award and many other domestic and international professional awards .

In addition, its products have been launched on crowdfunding platforms many times. For example, it raised US$ 716,100 from Kickstarter, the world's largest crowdfunding platform, within 45 days , and completed the crowdfunding goal in one hour on Green Funding , Japan's largest crowdfunding platform .

Although running very fast, Maono still settles down to make products, saying " We must let the products speak for themselves, and only with product strength can we go on for a long time. "

Items

First