SHEIN accelerates digital and intelligent upgrades for suppliers and continues to build its brand ecosystem overseas

Recently , SHEIN held its annual supplier conference , at which the latest progress of SHEIN's 2023 supplier empowerment plan in technology innovation , factory expansion , training support, and community services was released . By the end of 2023 , SHEIN has helped more than 130 partner supplier factories to upgrade and renovate 430,000 square meters of factory buildings , and conducted more than 620 full-link training sessions throughout the year . The canteen and dormitory supporting upgrades and many community charity projects have been steadily promoted . In the first half of 2023, SHEIN announced that it would invest 500 million yuan in five years to continue to deepen supplier empowerment work, and established the first apparel manufacturing innovation center to continuously output flexible supply chain standards.

As the world's most popular fashion brand and the champion of the global shopping app download list , SHEIN's brand influence continues to increase . Behind this is SHEIN's continuous empowerment of the traditional clothing manufacturing industry to achieve digital upgrades and the continuous construction of a sustainable and stable brand overseas ecosystem .

Upgraded factory building over 400,000 square meters and conducted over 620 training sessions throughout the year   SHEIN continues to help traditional manufacturing industry upgrade

Since its establishment in 2012 , SHEIN has entered the clothing industry . Over the past decade, it has built its own supply chain and a set of on-demand digital flexible supply chain system , making its own eponymous clothing brand "SHEIN" one of the most popular fashion brands in the world . This is also the biggest difference between SHEIN and other e-commerce shopping platforms . In 2022 , its own fashion brand SHEIN surpassed internationally renowned brands such as Nike and Adidas to become the most searched clothing brand on Google, and replaced ZARA to become the world's most popular fashion brand in 2022. On January 15 , the market analysis agency data.ai released the latest " 2024 Mobile Market Report" showing that SHEIN   Ranked first in global shopping app downloads for two consecutive years .

SHEIN's digital flexible supply chain system focuses on quickly meeting the diverse and fashionable consumption needs of the market and users at the front end for consumers , and on the back end it digitizes the supply chain to improve efficiency and reduce waste . In order to achieve efficient collaboration , SHEIN uses its own technology and experience advantages to help clothing production and manufacturing factories achieve digital and information transformation and upgrading , enabling traditional clothing manufacturing suppliers to transform into full-process and full-chain digital factories .

In addition , SHEIN is also improving the comprehensive capabilities of factories in all aspects , including training covering the entire chain of operations management , business , technology, etc. In 2023 alone , SHEIN conducted more than 620 training sessions , and carried out national vocational skill level certification at the same time to cultivate professional excellent technical and management talents for the entire industry . SHEIN has also established a skill training base for garment industry workers to send rural revitalization industry technical workers to the central and western regions . In terms of factory hardware environment , SHEIN has invested 100 million yuan to help factories expand and upgrade . As of the end of 2023 , SHEIN has helped more than 130 cooperative supplier factories to upgrade and renovate 430,000 square meters of factory buildings , benefiting 22,000 people .

In terms of factory facilities and public welfare , SHEIN has also invested funds to help suppliers upgrade their factory canteens , dormitories, and multi-functional leisure and entertainment rooms , which currently cover 11,000 square meters and greatly improve the satisfaction of suppliers' employees . As of the end of last year , the "Starlight Project " to alleviate the temporary economic difficulties of suppliers' employees has cumulatively funded more than 400 families , of which more than 700 children are in the education stage ; 13 children's homes have been invested to provide free childcare, learning and growth services for suppliers' employees , and have cumulatively served nearly 20,000 people .

SHEIN adheres to the model of "promoting development in business and feeding back business through development " to comprehensively improve the comprehensive capabilities of suppliers . Just recently , the Ministry of Industry and Information Technology and other eight departments issued guiding opinions on accelerating the transformation and upgrading of traditional manufacturing industries, proposing requirements such as insisting on innovation-driven development, accelerating the move towards the middle and high end of the value chain, accelerating the empowerment of digital technology, and comprehensively promoting intelligent manufacturing . The SHEIN brand uses advanced Internet technology and experience to help the traditional clothing production and manufacturing industry achieve information upgrading, continuously improve brand and product competitiveness , and enhance industry added value and market competitiveness . This is a case of transformation and upgrading of traditional manufacturing industries .

Digital flexible supply chain creates "upgraded version of ZARA" and Chinese brands enter a new stage in going global

In recent years , SHEIN , which has developed with the dual engines of "own brand + platform", has maintained rapid sales growth , especially in the field of own clothing brands . With its flexible supply chain and online retail advantages , SHEIN, known as the "upgraded version of ZARA", has stood out from the four major global fashion retail brands ( SHEIN, ZARA , Uniqlo , H&M ) and has become the world's most popular fashion brand . In 2023, SHEIN once again won the championship in the global shopping app download list and ranked second among the most popular clothing brands among young people in the United States.

Jamie Salter, founder of ABG Group , said in an interview recently that SHEIN has become the fastest growing fashion retailer in the world, and may even become the world's largest fashion retailer . Cooperating with SHEIN is the right decision. At the end of October last year , ABG Brand Group announced that it had reached a long-term cooperation agreement with SHEIN for the Forever 21 brand . SHEIN will design, manufacture and sell a series of Forever 21 brand clothing and accessories. Prior to this , Forever 21's parent company SPARC Group announced that SHEIN acquired about one-third of SPARC Group's shares; subsequently , British fashion retail group Frasers announced that its well-known brand Missguided was sold to SHEIN. SHEIN 's brand influence and global localization development in the fashion industry have been further enhanced .

In the traditional export field of clothing , from the OEM model to the overseas export of products , and then to the overseas export of brands and even brand ecosystems , SHEIN has gradually become a leader in fashion industry trends by relying on its innovative model and a firm grasp of its advantages in technology , sales and brand . It has helped the domestic clothing manufacturing industry climb to the brands, technologies and R&D at both ends of the smile curve. This is the result of the continuous upgrading of China's fashion and clothing industries , and an important manifestation of the continuous improvement of China's fashion industry's influence in the world.

Recently, in the list of "Top 10 Fastest Growing Brands in the United States" released by Morning Consult, an authoritative American consulting firm , SHEIN was selected together with global leading brands such as ChatGPT, OpenAI, Facebook, CocaCola , and it is also the only fashion brand selected worldwide .

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