Breaking sales records! Revealing the new tricks of sellers who have achieved huge sales in three months since joining Shopee

As the digital wave penetrates deeply, people's living habits have changed, and 3C products have become more and more popular. As a traditional strong category for Chinese products going overseas, the demand for mobile device peripheral products represented by charging transmission and audio products has seen explosive growth.

Research shows that the global 3C product market size will reach US$163.77 billion in 2022 (including mobile power banks, smartphone chargers, cable peripherals, smart headphones, speakers and other products). Many cross-border sellers have successfully seized the opportunity and used platforms such as Shopee to enter the overseas market and achieve explosive sales. Essager is one of them.

3C sellers have seen explosive sales in Shopee within three months!

Essager has been exploring the market since it entered the cross-border e-commerce field in 2013 and established its own brand in 2017. Li Bin, Essager's cross-border manager, said, "We started by learning how to build a brand as an agent. At that time, we found that many consumers could not buy branded products that were both high-quality and cost-effective. We then explored along this path and came to where we are today. "

It is reported that within three months of entering Shopee , Essager tripled its order volume with a data cable product and has maintained rapid growth ever since.

● Clearly identify target market needs and select products

When entering any market, it is crucial to understand the needs of local consumers.

According to the Southeast Asian smartphone market survey report released by market research firm Canalys, OPPO and vivo rank top three in terms of shipments and market share in the Southeast Asian market. In response, Essager specially developed a 6A cable product, which became a hit once it was launched, and store traffic continued to rise.

After a period of development, Essager positioned its target consumer profile as male technology enthusiasts aged 18-35, and explored pain points from user reviews. On this basis, it continuously improved its products and optimized price and quality to the extreme by leveraging its supply chain advantages . Previously, Essager had a Bluetooth receiver that solved the problems of signal transmission and transmission distance that had been bothering users, and became a hot product in the audio field.

"We also plan to visit various markets in Southeast Asia this year to see the local customs, user preferences and aesthetics, and then come back to deeply optimize our products." Li Bin said, "According to our understanding, some major 3C brands on the market currently do not do local customization for the Southeast Asian market, even for product packaging. This is an opportunity for us."

● “Good strategy requires excellent execution”

Since rapid updates and iterations are a characteristic of 3C accessories products, continuously "investing in new products + stabilizing old products" has become an important strategy for Essager.

However, Li Bin believes that "if you want to do something well, it is not enough to have a good strategy, you also need excellent executors. If the strategic requirement is to be 'fast', then both execution and product launch must be fast, and everything is competing with time." It is reported that Essager launches 3 to 4 new products every week, at least 2 new products a week.

Essager's experience is: start advertising immediately after the product is launched, participate in platform activities and flash sales after basic data is obtained, and form natural transactions after ranking. Specifically, Essager will accurately attract traffic through recommended ads, search ads, daily new discoveries, etc. on Shopee. "Especially after 6 pm, the advertising effect will be better." Li Bin added.

"In terms of staffing, we have one person responsible for one store, rather than one person responsible for one site." Mutual supervision within the team creates healthy competition, which is more conducive to the long-term development of the store.

In addition, as a platform, Shopee also provides considerable support to sellers. For example, after Essager joined the Philippine overseas warehouse incentive program, its order volume doubled within half a year .

The potential of Southeast Asian market cannot be underestimated

From the perspective of overseas market layout, in addition to Southeast Asia, Essager also conducts business in Europe and other markets. "Although the Southeast Asian market does not account for the highest proportion at present, its growth trend is the largest, so we have made it a priority this year."

When talking about the reason for choosing Southeast Asia, Li Bin said that in recent years, the interconnection between China and Southeast Asia has become increasingly close, and there is also particularly good support in foreign trade policies, which is very friendly to cross-border e-commerce. In addition, the large user base of the Shopee platform itself has also laid a good foundation for the development of Essager.

According to data released by relevant departments, 5 of the top 10 countries with the fastest global e-commerce growth rates in 2022 are from Southeast Asia. According to eMarketer's forecast, the growth rate of retail e-commerce sales in Southeast Asia in 2023 will far exceed the average growth rate of global e-commerce. It is estimated that by 2025, the market size of Southeast Asian e-commerce will reach US$234 billion.

As a microcosm of cross-border sellers, Essager has higher expectations for the future in the face of this vast market......

Currently, Shopee's 2023 investment plan is in full swing. Sellers who are interested in entering the Southeast Asian market can click to read the original article to join. In addition, in order to help novice sellers get started quickly, Shopee has also launched a 3-day free official store opening course. Interested sellers may wish to scan the QR code below to learn for free!

To learn about the latest benefits of entering Shopee, please visit Shopee’s official website https://shopee.cn/

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