As the Spring Festival is approaching and the whole nation is celebrating the New Year, many cross-border sellers have now entered a "semi-holiday" state, either wrapping up the year or preparing for store operations during the Spring Festival holiday. However, Amazon executives on the other side of the ocean are not idle. It is their first working day now, and according to the usual practice, they must be planning to optimize and adjust a series of policies on the Amazon platform. As of yesterday, two rumors related to FBA storage capacity began to spread wildly in the seller circle. Damn Kulon, Will there be paid expansion in the future? Announced on January 10th! If we count the pain points of Amazon sellers last year, replenishment restrictions are definitely the top candidate. A few days ago, many sellers experienced another baptism of a sudden drop in inventory capacity. Sellers probably can’t count how many times they have complained about Amazon’s shipping restrictions. In order to solve the delivery problem, some sellers are willing to pay a lot of money to find a solution: "The storage capacity is terrible. Can anyone give me a solution to quickly increase the price from 7,000 to 20,000? A big reward!" At the same time, a screenshot of a chat between a seller and an Amazon investment manager was widely circulated in the Amazon seller circle: Source: Seller sharing According to the screenshots, the seller verified a piece of news with the investment manager: " I heard that after the 10th, you can pay to buy storage capacity ." Although the manager did not give a positive confirmation, the signal released was indeed thought-provoking. One seller angrily denounced that if it was true, Amazon was really blatantly stealing money ! In response to the above rumors, some sellers also consulted other official managers, and the evaluation results were almost certain. However, many sellers also complained about this: Seller A: How much money does Amazon make? Monthly storage fees, price increases during peak seasons, long-term storage... Seller B: FBA charges fees at every link in the entire chain. If you have to buy storage space, it's really ridiculous. However, some sellers have questioned this: Couldn't the bidding for storage capacity have been done in North America before the New Year? In order to find out the truth, I also asked the official staff of Amazon Global Store. The other party did not respond, but gave a useful piece of information: the link for the expansion of the US, Canada and Europe next week: https://sourl.cn/CYJsJu (Monday 10 am to Wednesday 11 am) . In other words, next Monday is an important node for the expansion of the US, Canada and Europe stations. Sellers please pay attention! Source: WeChat chat screenshot Amazon FBA is facing major changes? Suspected official new policy PPT leaked The news of paid expansion has not been confirmed yet, and another rumor related to FBA policy has come out. Last night, a seller posted a screenshot of a PPT with the words "Amazon Global Store" in the community, which once again set off a sensation in the Amazon seller circle. The content is as follows: Source shared by the seller, authenticity needs to be verified. According to leaked screenshots, Amazon will carry out large-scale reforms to the previously controversial "FBA replenishment restrictions". Some sellers summarized it as follows: 1. Cancel the replenishment (quantity) restrictions and merge them into storage (volume) restrictions. 2. The IPI score is changed from quarterly to monthly assessment, and it determines whether the storage capacity will be restricted in the next month. 3. If the IPI score is unqualified, storage and shipment will still be restricted. 4. Originally, the storage capacity was only limited to the inventory in the warehouse. Now, if the estimated volume of the shipment exceeds the standard, the shipment will also be restricted. 5. The expansion of storage capacity still follows the previous policy and adopts a bidding strategy. Regarding this more serious rumor, a seller asked the official manager for confirmation and received the following reply: The manager said that a new policy notice will be issued in the background on January 10, which will be particularly friendly to new accounts; for old accounts, it will depend on their own abilities, depending on sales, account health, and IPI. Based on the currently known information, January 10 will be an important node for Amazon sellers. I believe that by then there will be a clear result on how the FBA storage capacity policy will be reformed and how the capacity will be expanded. Amazon has been promoting satellite warehouses, AWD and other businesses and slowing down its FBA warehouse expansion plans. Various signs indicate that Amazon FBA's storage capacity policy will undergo a qualitative change compared to the past, and unlimited storage capacity may become history. No matter how Amazon adjusts its FBA policy, it is certain that sellers will be in an uproar. In short, everyone should be prepared in advance! |
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