Profits are almost zero! A large number of sellers are clearing out Halloween products at a bargain price

Halloween is a traditional Western festival , held on November 1st every year, and the eve of Halloween , October 31st, is the busiest time of the festival . People from many countries will go shopping passionately on the eve of Halloween, which also means that this tempting big cake will attract a large number of sellers to scramble for it!

Affected by inflation in the United States and the global economic recession, online sales of Halloween products this year do not seem optimistic compared to last year. Although many sellers said that the order volume is gratifying, more sellers said that the order volume is very unsatisfactory.

"It's already October, and there's still about a week until Halloween. My daily orders are less than double digits, and I estimate that I won't make a dime from this year's seasonal products." One of the sellers said that based on this year's sales, he would definitely not touch Halloween products next year.

In addition to seasonal products such as Halloween, many sellers also said that sales of regular products are not good. Fortunately, a money distribution plan implemented in the United States is now being carried out, which is undoubtedly good news!

Even at a low price, it still won’t sell! Many sellers are having trouble selling Halloween products

Ideals are full, but reality is skinny.

According to the National Retail Federation's annual report, participation in Halloween-related activities this year will return to pre-pandemic levels, with 69% of consumers planning to celebrate the holiday, higher than in the previous two years. With the surge in participation, total consumer spending on Halloween is expected to reach a record $10.6 billion, exceeding last year's $10.1 billion.

To sum up this year's Halloween product sales in one sentence: higher than last year!

A large number of cross-border sellers preparing for Halloween do not think so:

This year's Halloween is not even close to last year's!

Sales volume did drop by one-third year-on-year, and market prices also dropped by one-third .

This is the first year I participated in Halloween. I prepared more than 1,000 items and now I sell a single digit of goods every day. I am preparing to clear the stock.

You are not alone. I only place a few orders every day, but there are still a lot of goods in the warehouse. Now I worry every day!

Last year's Halloween products are still being cleared out.

I will never touch seasonal products again.

…

According to feedback from cross-border sellers, this year's Halloween sales are indeed not as good as last year. "I stocked up a lot of Halloween products last year, but they were all sold out. This year, the price has been drastically reduced, but nearly half of the goods are still unsaleable!" An Amazon seller said that since the traffic has not improved, he has been anxious since the end of September. Every day he wonders whether to clear out the inventory at a low price now to recover funds, or wait and see if sales will explode. The situation has not improved until now. Halloween products are really hard to sell even though the price is so high. It's too difficult!

It is understood that this year, many sellers of Halloween products generally used low prices + large coupons to boost rankings when promoting their products in the early stages. Some sellers directly offered 9.9 "killing all" since August , which made many peers dare not sell at high prices. Unfortunately, the CPC of advertisements increased a lot compared with the same period last year . After finally getting through the price involution in August and September, sales rebounded in October, but the "life cycle" of Halloween products is also coming to an end. Competition is fierce, and the time to really make money is short. People in the game said that the profit is almost zero.

Many times, not making money is equivalent to outperforming many of your peers. After all, you just "worked like a tiger, and the profit was only 25 cents." Many sellers were too optimistic about Halloween this year and prepared a large number of goods, but the sales are still dismal. Not only did they not make money, but they lost a lot of money.

Although Halloween has not yet arrived, many sellers have become disheartened and have decided not to sell seasonal products such as Halloween anymore. In addition, many sellers, although they did not make a profit from Halloween products this year, feel that this market has prospects, but there are problems with their own operations, so they decided to try again next year.

When making Halloween products, timing, product selection, and operation are very important. It is understood that when American consumers buy balloons, lamps and other decorations , they will pay more attention to whether these products have a strong festive atmosphere and whether they are in line with the festival theme; when buying Cosplay wigs and costumes , they will pay more attention to whether the products show personality, cuteness, sexiness, and eye-catching ; when buying Halloween gifts , they will pay more attention to whether the products are creative and special in appearance .

When purchasing Halloween products, European consumers are more concerned about whether the products are novel, diverse, and interesting, and also pay attention to logistics and price.

Sellers' moods fluctuate with product sales! Will the US's cash distribution benefit consumption during the peak season?

In addition to the poor sales of seasonal products such as Halloween, a large number of cross-border sellers said that their products lack "timeliness" and the order volume cannot be increased.

The sales in October were so bad and the year is coming to an end. I can’t sleep well!

Product sales in August are better than those in September, product sales in September are better than those in October, and so product sales in November will be better than those in October?

Don’t ask, the answer is that the product sales are very poor, there is no surprise at all.

…

The order volume of some sellers did not show a straight downward trend, but fluctuated up and down, just like riding a roller coaster. This is also a stimulating thing. "My mood fluctuates with the order volume. If this continues, will I get sick?" One of the sellers worried.

Sellers generally believe that they will not make money this year, but Amazon will definitely not lose money. "Part of the money is eaten up by advertising, and part of it is eaten up by FBA fees. Amazon swallows it again and again."

Although the Spring Festival has not yet arrived, under the current situation, many workers have already anticipated that not only will they not receive a year-end bonus this year, but they may even lose their company next year. An operator said, "Last year's year-end bonus was 15 days of paid vacation + 14 days of salary, plus a luxurious meal, this year, maybe only Shaxian snacks will be left."

Complaints aside, a large number of cross-border sellers are still optimistic about cross-border e-commerce, and speculate that as the United States continues to give out money, sales will improve.

Some time ago, news broke that 17 states in the United States started a new round of "money distribution" plan, and the money is now being distributed one after another.

California said that millions of Californians will receive inflation-adjusted benefits of up to $1,050 between late October 2022 and mid-January 2023, with eligible individuals receiving the benefit.

Illinois launched a $1.83 billion family relief plan in early July, which includes suspending the 1% grocery sales tax until June 30, 2023, and reducing sales tax to stimulate consumption during the back-to-school shopping season.

South Carolina said it expects to pay out money in November and December, with eligible residents receiving income tax refunds of up to $800.

As the world's largest market, the United States has attracted a large number of sellers to join. As the distributed money gradually reaches consumers, I believe that the sales of many sellers will also increase!

Amazon Platform