With sales of 60 million in one year, Amazon seller: the goal this year is 100 million!

For many sellers, the cross-border circle in the past two years has been a challenge. Under the influence of factors such as the epidemic and account suspension, many companies have declared bankruptcy and been forced to transform; but for some sellers, it is an opportunity. From a team of 5 to 20 people, the performance has increased from 20 million to 60 million, and then to...

A team of 20 people, with annual sales of 60 million

Recently, an operator who switched to Amazon announced his company's performance in the past two years: 20 million in 2020, 60 million expected in 2021, and a small goal of 100 million in 2022...

Compared with the performance of many big-selling products, the company's performance is not high, but for a company that started with a team of 5 people, achieving such results is already worthy of a thumbs-up!

"Due to the outbreak of the epidemic in 2020, I resigned from my job in Guangzhou and returned to my hometown in Shanxi Province, majoring in e-commerce. After a month's rest, I started looking for a job. For some reason, I set my sights on Amazon, and finally successfully joined a small company with a team of five people in March . " said the company's operator.

The operator said that the reason for choosing the company was very simple, the basic salary was high. Compared with the distribution company with a basic salary of 2,500 yuan, the boutique company with a basic salary of 3,700 yuan was obviously more attractive to me.

When I first joined the company, the company had been exploring Amazon for less than a year, and the company's performance in 2019 was only 5 million, but fortunately the company is a boutique. In order to improve my own strength, Xiaobai chose to learn Amazon's refined operation courses, paid for the lessons, and started to practice on the company's product links after getting started.

In May 2020 , affected by the epidemic, many sellers' categories were experiencing crazy sales, and the company was no exception. The European site alone sold more than 100 orders of one product a day. In just one week, the company's inventory was sold out, and it had to rush to restock.

Like many sellers, there are bound to be "stumbling blocks" on the road to success, and the company has also encountered setbacks. Before Member Day 2020, the company's links were complained to be second-hand, and Amazon banned them from sale. Two POAs were written and both ended in failure, and all 600 links built in a year and a half died.

"Fortunately, the review was tied to another variant, but one-third of the 3,000 units of inventory were not removed, and Amazon showed them as abandoned, which also means that the company's hundreds of thousands of units of inventory are gone," the operation said helplessly.

Then, the operation tried to recreate a new link and send the 2,000 removed goods to the new link. The result was unexpectedly good. After a wave of instant sales, the new link actually exploded and has been stable in the Top 5 so far.

As one of the operators who loves Amazon, this operator has reaped great rewards in his career. His company expects its performance in 2021 to be 60 million, and the current team is stable at 20 people.

Judging from the performance of the operating company, Amazon is still the company's gold mine, but for many sellers, with the soaring costs of logistics, advertising, raw materials, etc., the internal competition among sellers is also intensifying, and doing business on Amazon is no longer as easy as before.

Sellers are “anti-involutionary”: their own people don’t mess with their own people!

In fact, if we go back five years, there were quite a few sellers in the industry who made money. At that time, in the eyes of people from all walks of life, doing business on Amazon could even be equated with "digging for gold."

A seller with many years of operating experience said: "Four or five years ago, the price of sea freight was less than 10 yuan/kg, and the advertising fee was about 0.2 US dollars per click, and the goods were basically easy to sell. But what about now? If you want to launch a new product, you must prepare enough capital first, because there is a high probability that you will lose money!"

Today’s Amazon is no longer as easy to do business as it was in the past. More and more sellers have found that investing hundreds of thousands of dollars can’t even make a splash. “It’s not just the advertising and logistics costs that are rising, but the most annoying and hateful thing is actually the internal competition.” A seller believes that the phenomenon of low-price spirals has become more and more intense in the past year, and there will be no real winners in the internal competition among peers.

A seller reported that after a period of observation, he decided to launch a blue ocean product with considerable profits. The monthly sales of the top link can reach 300+. Although there are more and more new sellers and new links, the prices of these links are controlled at 50-60 US dollars. There is nothing wrong with everyone making money harmoniously and happily together.

But the emergence of a new link directly broke this harmony. The price of this link was $38, and the advertisement was also in the front row. In less than a week, it rushed to BS and ranked before the head link.

This situation made the new seller feel uneasy. So, the seller found the other party's contact information through Qicha and expressed his attitude over the phone. The seller said on the phone: "Regarding the price of the product, this will only lead to malicious competition. I hope your store will stop doing charity and control the price."

In the seller's view, as long as a low-priced link appears, more and more new links with lower prices will follow. Instead of engaging in internal competition, it is better to stabilize the price. Why should people make things difficult for each other?

Although the low-price spiral has caused great suffering to many sellers in the industry, many sellers are still moving forward on the low-price spiral in order to survive, including small and medium-sized sellers, and even big sellers. Some practitioners revealed that the usual routine of big sellers is to use low prices when launching new products, do all activities and all advertisements, and when the reviews are accumulated and the ranking is up, they will immediately raise the price.

But for small sellers, this method is not feasible for them. If they follow the big sellers’ strategy, they will not have enough funds and may end up being “killed” before long. “The strongest confidence comes from the capital. Even if they can see a little profit, many small sellers dare not take this gamble. In the end, the biggest profit is taken by the sellers with sufficient funds…” said a small seller.

There are conservative sellers, and naturally there are bold sellers. Some sellers took a gamble with the idea that "the bold will die of overeating, and the timid will die of starvation", but were poured a bucket of cold water by reality. A new seller who entered the market last year used more than 100,000 yuan as start-up capital, and originally thought that he could "get a little rich", but he did not expect that in less than a year, he owed hundreds of thousands of debts, and had no choice but to change his career to pay off the debts...

New people come and old people go, some laugh and some cry. Many new sellers with dreams and hopes continue to enter the market, and the Amazon track is becoming more and more crowded. Under this situation, the most important thing for new sellers is to summarize the failures and successes of their predecessors and take every step carefully and down-to-earth.

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