There is no limit to attracting attention! Sellers play tricks in listings

As the industry's internal competition continues to intensify, Amazon sellers are racking their brains for traffic. Not only do they have to fight hard on price and product innovation, but they also have to constantly optimize their listings to make them as attractive as possible.

From a normal person’s perspective, optimizing a listing is nothing more than routine work such as modifying the main image and organizing five-point descriptions. However, a small number of people have seized on the gaps in platform supervision and want to use "deviant means" to drive traffic to their products.

Is it intentional or unintentional to put borderline videos in listings to attract attention?

Recently, many sellers reported that they encountered a very "hardcore" seller when selecting products. Judging from the exposed pictures and videos, this seller mainly sells tool products, such as portable air pumps, electric hole punches, etc.

At first glance, there seems to be nothing wrong with the seller's store and listings, and the product pictures and product descriptions are very decent. However, one seller discovered that there is something fishy about the video introduction of this product.

According to the screenshots provided by netizens, it can be seen that almost all the video introductions in the listings of this tool store feature a beautiful woman wearing "cool" clothes.

According to the name of the store in the screenshot, it is easy to search for this store on Amazon. According to the data, the best-selling product in the store is an electric pump, priced at US$39.99. Last month, the sales volume reached over 200, with 59 reviews and an overall score of 4.4 points , which is considered to be a satisfactory performance.

In addition to the electric pump, there are 8 or 9 other products in the store, and most of them have 30 to 40 reviews. Although these products are different, one thing they have in common is that they all have a lot of video introductions.

These videos can be as short as a dozen seconds or as long as 5 minutes. There is nothing wrong with using videos to introduce products. Many sellers will insert videos in their listings in order to give consumers a deeper understanding of the products.

But the operation of this store is a bit confusing. The video was originally used to display the product, but it was shot from some mysterious angles, causing the product, which should have been the protagonist, to become a supporting role.

In addition to the videos in the listing, the seller also posted on Amazon, and the content was also some videos that were suspected of being borderline. After the seller was exposed, he attracted the attention of many people in the industry.

Someone complained that he was browsing Amazon to select products, but saw this post. If he didn’t know, he would think he had visited the wrong website.

Some people also analyzed that, judging from the overall style of this store, the seller has basically decided to take a marginal approach to attract attention. Although it is hard to say whether it can bring in orders, the posts he posted will definitely have a certain number of views, and this kind of free traffic is naturally the more the better.

Some sellers also questioned whether such behavior and practices violated Amazon's platform regulations. Judging from the current situation, the seller's posts and products can still be searched, which proves that it may not violate the rules, or it may be that such a scale is considered normal abroad?

Having said that, even if this practice does not violate the platform regulations, most sellers’ attitude towards it is probably no different from that of copycat sales, and both will be despised.

Although the essence of opening a store is to make money, one must also pay attention to methods and approaches. If one does not pay attention to the bottom line and only pursues profits, then this is actually not a healthy business model.

Sellers use all means to attract traffic, and their listings have become a large-scale live broadcast

In recent times, perhaps due to the sluggish industry, more and more people have begun to choose to take unconventional approaches. They seem to feel that selling goods formally has no future and want to gain traffic from other angles.

In addition to making borderline videos, Yien.com has previously exposed cases where sellers did not upload product images in their listings but instead uploaded funny emoticons.

It is understood that some sellers had previously reported on social media that they found a listing in the same category as their own products that seemed a bit strange.

As can be seen from the picture, an "old man" emoticon suddenly appeared in the middle of a row of normal products , and the store name is also very meaningful. Many people speculate that this was a deliberate prank by some people and they did not really want to sell goods.

Coincidentally, a netizen posted another picture of a listing that also used emoticons. The picture showed a middle-aged woman with a serious expression. Netizens said that this could be regarded as the dragon and phoenix of the Amazon world.

At present, the two links containing emoticons have been removed from the shelves. I don’t know whether they were reported by someone or the seller deleted them after feeling tired of playing with them.

Although using emoticons as product images is purely a prank, some sellers have smelled a business opportunity from it, that is, the funny element.

Some time ago, a product called "fighting chicken arms" became a hot item among many sellers. From the outside, this product is just a gadget with two toy arms connected by wire, but someone with a wild imagination thought of putting it on the back of a rooster. This slightly silly and contrasting picture instantly became popular on the Internet, and this product also became a hot item.

After searching on Amazon, I found that there are still many stores selling the "Fighting Chicken Arm" . The best-selling one sold more than 500 pieces last month, but it is still not comparable to the time when traffic was the highest.

In addition to the "Fighting Chicken Arms", the operators seem to have a strong talent for comedy in product selection, such as helmets for roosters, hats for bananas, clothes for car gear handles, etc.

Although this type of product seems a bit nonsensical, there are indeed some popular ones among them, and this product selection idea still has some aspects worth learning from.

In fact, whether it is uploading borderline videos, using emoticons as product pictures, or choosing some funny toys, the seller's idea is nothing more than to attract attention through these methods. The ultimate goal may be to sell more goods, or it may just be fun.

But from the perspective of most industry insiders, this practice is not conducive to the healthy development of the entire industry. If more and more people start to sell goods through unconventional means in the future, it will affect those who really want to make good products.

What do sellers think about the practice of attracting attention by skirting the line? Feel free to leave a message in the comment section

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