Tmall International plans to contract 5,000 Musang King durian trees for its "National Bestseller" project, with a full cold chain supply for Double 11

On October 28 , Tmall Global delivered another batch of Musang King, the "king of durian" directly from Malaysia, to China through the cold chain to replenish the stock for Tmall Double 11. It is reported that the Musang King sold on Tmall Global has a guaranteed four-piece flesh, which is delivered to the home through the cold chain. After inspection, the missing pieces will be compensated.

In order to let domestic consumers have their first bite of durian this winter , Tmall Global reached a cooperation with the Malaysian durian industry belt on the eve of Double 11 under the "National Hot Selling" plan, planning to contract 5,000 Malaysian Musang King durian trees in one year. During Double 11, more than 100 tons of whole durian arrived at the port, and the lowest price of 3-4 kg Musang King was more than 230 yuan, which was almost the lowest in the entire network.

(Malaysian Musang King durian is now available on Tmall Global)

Durian, known as the "king of fruits", has become increasingly popular among consumers in recent years. According to Ma Zhencai, the Malaysian Consul General in Guangzhou, frozen "Musang King" durians in shells from Malaysia entered the Chinese market for the first time in June 2019. Data shows that more than 80% of Malaysia's frozen durians are currently sold to the Chinese market, and the scale will continue to expand in the future.

"Unlike Thai durian, which is picked before it's ripe, every Malaysian Musang King durian sold on Tmall International is a fresh fruit that has naturally ripened on the tree. Within 24 hours of falling, the fresh fruit is quickly frozen in liquid nitrogen at minus 100 degrees Celsius to preserve freshness, and then transported from Malaysia to China through the cold chain at below -18 degrees Celsius." The head of the China region of Tmall International merchant Durian Power told reporters that the frozen whole durian can be eaten after thawing, and its taste is comparable to ice cream.

  ( Durian, the "king of fruits", has become increasingly popular among consumers in recent years )

It is understood that not only Musang King durian, but also special varieties such as Black Thorn, Red Shrimp, and Gourd, which have won the Malaysian durian championship many times, can also be purchased on Tmall International during this year's Double 11.

Buying imported food online and tasting global delicacies without leaving home has become a normal part of people's daily life. From dairy products from the Australian and New Zealand industrial belts, American nuts, and European imported sparkling water to today's rich imported fresh seafood, e-commerce platforms are accelerating the introduction of national products from global origins to continuously meet the strong food consumption needs of Chinese people.

  ( Malaysian Musang King durian is directly supplied to Tmall Double 11 through the entire cold chain )

Tmall Global is also continuously strengthening cooperation with global industrial belts to introduce more overseas products to consumers. The "National Hot-selling Products" contracting plan launched last year has reached cooperation with multiple industrial belts such as Rwanda coffee, Chilean red wine, Uruguayan milk, Malaysian bird's nest, and Italian wine, allowing products to reach consumers directly at a more favorable value.

This year, on Tmall Double 11, Australian milk, Dubai camel milk, American nuts, Belgian chocolate and other industries also prepared in advance and brought a wealth of good products. It is reported that 87 countries and regions and more than 29,000 overseas brands participated in this year's Double 11, of which more than 2,800 new brands participated for the first time.