What is Ritual? Ritual Review, Features

What is Ritual? Ritual Review, Features

Founded in 2015, Ritual is a women's vitamin brand in Los Angeles, USA. Its sales model is direct to consumers, eliminating the middleman and saving consumer costs. Users subscribe directly through the company's website on a monthly basis, at $30 per month, and take two pills per day.

About Ritual

  • The inspiration for the brand came from Katerina Schneider's pregnancy. In order to ensure her health, she decided not to use any products with unknown ingredients at home, and replaced everything from cleaning products to deodorants. However, when she tried to find a pregnancy vitamin with reassuring ingredients and scientific support, she couldn't find any reliable options, so she decided to create her own vitamin brand.
  • As a company that closely integrates health and technology, Ritual has always focused on high-quality product output, transparent supply chain, and is committed to popularizing science and providing nutrients that are truly effective for the human body. Ritual has discovered key nutrients that cannot be obtained from daily diet alone, and launched low-burden, highly absorbed women's multivitamins.
  • Ritual multivitamins never chase trends, but adhere to the brand philosophy of "food first, science-supported", believing that better health starts with better ingredients. The main nutrients of Ritual products are carefully selected by its scientific team after studying thousands of independent reports. Not only that, the team also excavates the best form of the selected nutrients with the assistance of authoritative research institutions. Ritual has always rejected pseudoscience and emphasized transparency. It is the first benchmark among similar brands to adopt a traceable supply chain system. Consumers can learn about the rigorously researched nutrients in its multivitamins, as well as its researchers, sources and suppliers through Ritual's official website;
  • Ritual believes that staying healthy requires daily persistence, and taking vitamins should not make this persistence difficult to sustain, but should be something that can bring fun. Therefore, Ritual's product design starts from the customer's perspective, making it easy to use and absorb, and is committed to making taking vitamins an enjoyable little habit and gradually a daily ritual. Ritual uses innovative oil-in-microbead capsule technology to separate dry and oily nutrients and allow them to be included in the same capsule. This technology has a more gentle delayed dissolution technology, allowing the capsule to pass through the stomach without irritation, gradually dissolving and releasing ingredients in the less sensitive intestines, avoiding discomfort caused by the capsule on an empty stomach;
  • Ritual not only insists on designing nutritional products in a more easily absorbed form, but also strives to improve the comfort of taking products, such as adding mint-flavored tablets to its women's multivitamin 18+ series and lemon-flavored tablets to its pregnancy vitamin series, thus creating an easy and pleasant vitamin experience.

FAQ

Q: Are Ritual products FDA-approved?

A: At Ritual, our products are manufactured in accordance with the FDA's current Good Manufacturing Practices (cGMP), which helps ensure quality and safety. Ritual also completes third-party laboratory testing for heavy metals, microorganisms, allergens, and other contaminants, which helps ensure our products meet current guidelines and regulations. That said, by law, the FDA does not approve dietary supplements.

Q: I have an MTHFR gene mutation. Will Essential Multivitamin still work for me?

A: We have you covered. It turns out that up to 1/3 of the population has this gene variation, which means their bodies cannot use folic acid effectively. For this reason, we source our 5MTHF from Italy.

Q: Do I have to set up a subscription?

A: Yes, but the first 30 days guarantee your happiness, if you need to cancel your subscription or change the delivery date of your next order you can do it on your account page.

Q: How long does it take for me to feel the effects after taking Essential Multivitamin?

A: Supporting your bone, heart and brain health is critical in the long run, and while many people feel different, some don't, and that's okay. It's what happens inside that matters, and water-soluble nutrients (like magnesium, folate, B12 and boron) start to work to help support your cells, blood, etc., while fat-soluble nutrients (like Omega-3 DHA, Vitamin D3, K2 and E) may take longer. All in all, it may take 3-4 months for your body to reach a new balance.


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