The high-potential market is booming, with some sellers receiving 20,000 orders a day!

As Chinese products are increasingly exported, which market and platform are the best choices for sellers? While many sellers are still fighting in the red ocean of European and American e-commerce, some sellers have already started their journey of explosive sales in the emerging blue ocean market.

Preferring Chinese products, Brazil's e-commerce market is developing rapidly!

With the rapid development of cross-border e-commerce, the red ocean market is becoming increasingly saturated, and some new tracks with potential have emerged one after another. In addition to the Southeast Asian market with geographical advantages, Latin America across the sea has also attracted the attention of many sellers.

Currently, Latin America’s e-commerce market is still in its infancy, with e-commerce accounting for only 5% of the market, but its transaction volume has reached US$20 billion, and its e-commerce sales are expected to reach US$42 billion by 2023.

As the largest e-commerce market in Latin America, Brazil accounts for 42% of its B2C e-commerce market share and is one of the five fastest growing e-commerce retail countries in the world, with considerable economic strength . Currently, Brazil's population has exceeded 200 million, of which more than half are Internet users , and 61% of Internet users have online shopping experience. Its online shopping population penetrates all age groups , bringing diversified consumer demand.

In 2020, the transaction volume of cross-border orders in Brazil reached 4.5 billion US dollars, accounting for 21% of Brazil's overall e-commerce market share, and there is a trend of continuous increase. In 2021, a large number of consumers flocked to the online market, prompting Brazil to add 12.9 million online consumers, bringing the total number of online consumers in Brazil to 87.7 million . Among them, the average per-customer price was 441 reais, 4% higher than in 2020 , and more than half of the orders were placed on mobile devices.

Cross-border shopping has become a normal part of life for Brazilian consumers. According to survey data, 7 out of every 10 Brazilian consumers have purchased Chinese cross-border goods online. In addition, in 2021, Brazil's imports from China have reached US$48.34 billion.

A mobile phone case seller on Shopee said that after only six months of entering the Latin American market, the Brazilian market achieved a daily order volume of over 20,000 on the 10.10 promotion day. In other words, Chinese products are very popular among Brazilian consumers.

Five hot-selling categories lead the way. How do sellers plan their business in the Brazilian market?

For sellers who want to enter the blue ocean market of Brazil, how to enter the Brazilian market becomes the primary issue, and understanding the preferences of Brazilian consumers is undoubtedly the top priority.

According to Shopee platform data, currently, the hot-selling categories in the Brazilian market mainly include the following five categories:

Mobile phone accessories : The main consumer group is the younger crowd aged 15-34. 65% of online consumers are Android users, who tend to buy products from big brands at prices below the market. Xiaomi, Samsung, Motorola and Apple are the hot-selling brands online. Hot-selling categories include mobile phone cases, smart wearables, portable audio and video, and charging accessories.

Beauty and cosmetics : The main consumer group is the younger crowd aged 18-34, who generally prefer European and American style makeup, especially strong eye makeup . During special festivals such as Brazilian Carnival and Halloween, Brazilians like extremely exaggerated makeup and like to use sequin eyeshadow palettes, eyeliner, etc. to outline their makeup . Hot-selling categories are makeup, nail art, hair care, and skin care products.

Jewelry and watches: Consumers pursue fashion trends and cost-effectiveness, and are highly price sensitive. Jewelry with a European and American style is favored by consumers, and there is a large demand for purchases from couples, with couple rings and couple necklaces being very popular. The hot-selling categories are watches, necklaces, earrings, bracelets and rings.

Fashion accessories : The consumer group is a relatively young group aged 18-34, mainly female groups, who prefer European and American street style, Japanese and Korean style. Brazilian consumers use sunglasses frequently and have demand for them almost all year round, so sunglasses are the top selling sub-category of accessories, and fashionable sunglasses with retro cat-eye style and classic European and American style are extremely popular. Hot-selling categories are glasses, hair accessories, hats, and belts.

Home life : The main consumer group is women, who like low-priced small commodities and novelty and small items. In addition, since the locals mainly eat Western food, they prefer kitchen utensils that match European Western food. In home decoration, Brazilians prefer the Mediterranean style. Hot-selling categories are kitchen supplies, home decoration, lighting facilities, and storage and organization.

In addition to hot-selling categories, sellers can also pay more attention to potential categories including men's clothing, women's clothing, consumer electronics, sports and outdoor, and mother and baby toys.

In addition, Brazilian consumers pay more attention to the following points when shopping online: affordable prices. Brazilian consumers like to buy big brands and products that are below market price; if there are promotions and free shipping, they would rather wait a little longer and choose free shipping services; they attach importance to after-sales service and product quality. Surveys show that repeat customers account for nearly 60% of online sales in Brazil.

To conquer the Brazilian market, sellers need to hold a sharp sword!

There is no doubt that both the market prospects and the strong economic size have demonstrated the great charm of the Brazilian market. And the statistics from authoritative institutions also highlight the explosion of the Brazilian economy : in 2021, the proportion of Brazilian netizens who have shopped on the Shopee platform has increased significantly, and the number of installations of the Shopee APP in Brazil has also hit a record high, and its in-app browsing time has also increased. According to data.ai, in 2021, Shopee has surpassed Amazon and ranked first in the global shopping app download rankings.

Multiple data show that Shopee has become one of the preferred shopping platforms for Brazilians and is loved by the Brazilian people.

The editor learned that in order to help domestic products reap the benefits of Brazilian e-commerce, Shopee provides practical services to sellers in terms of logistics, marketing calendar, and multiple discounts and supports for new sellers joining the platform, helping sellers to go overseas smoothly.

Logistics : Shopee Logistics Service (SLS) helps you go overseas without any worries

The first leg of delivery is extremely simple : sellers only need to send the goods to the transshipment warehouse without having to worry about subsequent logistics. Some cities even have SPS door-to-door collection services .

Diverse trunk transport : more than 200 routes and more than 800 flights, covering more than 40 overseas airports; multiple logistics solutions such as sea transportation and heavy cargo channels, adapt to the transportation needs of various categories and further control costs .

Stable last-mile delivery : We work with more than 100 logistics partners to ensure safe last-mile delivery .

Full cargo protection : Cargo insurance services are available at some stations, with up to 100% compensation; cross-border return services are available, and goods can be returned to the mainland .

Brazil’s marketing calendar : 12 months of the year are full of big promotions, with high and intensive traffic generation

Shopee Brazil’s marketing promotion covers every major holiday in Brazil: Christmas, Black Friday, Mother’s Day, Father’s Day, Children’s Day, etc. are the most popular and busiest shopping days.

In addition, there is a major mall promotion and promotion preheating once a month, which greatly increases the traffic for sellers.

Mall promotion : Starting from 2022, Brazil will have a mall promotion every month, with mall-exclusive event resources, free shipping coupons, discount coupons and other resources available.

Warm-up for big promotion : Starting from 2022, Brazil will have a small big promotion every month to upgrade activities and increase resources on the day of the big promotion.

New sellers joining in 2022 can enjoy multiple platform benefits and support

Free store opening : No entry fee /service fee/annual fee is required, and stores of all categories can be opened for free .

Rebate : For new sellers, the commission for the first three months will be returned in the form of advertising money (the commission rate is 6%) .

Subsidy : The platform carefully creates SLS logistics services, providing logistics solutions and freight subsidies .

Customer connection : After joining, Shopee account managers will connect with you, match categories and past experience, and provide customized growth plans .

Online and offline training : Shopee regularly shares the latest online operation skills through announcements and official accounts, as well as offline organizational skills sharing and successful case analysis activities .

Want to tap into the Brazilian market and seize the trillion-dollar business opportunity?

The opportunity has come! Shopee officially launches a store opening training camp!

The free accompanying teaching helps sellers solve the whole process problems from settlement, review, store opening, product selection and new launch in one stop through courses.

Click to read the original text or scan the QR code below. No need to wait to open a store for 0 yuan. There are massive business opportunities in 10+ markets. Come in now!

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