eBay said that in order to provide a more attractive shopping experience and help sellers expand their market, eBay decided to launch the main picture video function. In the middle of this year, the main picture video function has been launched on eBay US and UK sites. A few months later, eBay announced again that the main picture video function will be opened to Germany, Australia, and Canada.
According to eBay, the video will be displayed in the second position of the image gallery, and each product will have only one video. The main image video is displayed as follows:
eBay said that sellers can use product videos to demonstrate the advantages and unique features of products, and even answer common questions in new ways, such as describing the product, introducing installation steps, introducing the types of product compatibility, demonstrating renovation techniques and processes, and displaying products in 360 degrees.
It should be noted that eBay's main image video function is free, and sellers can upload and use videos through eBay product main image video API or third-party ERP tools.
eBay requires that the video format be an mp4 file (MPEG-4 Part 10 or Advanced Video Coding MPEG-4 AVC); the upper limit of the uploaded resolution is 1080p; the upper limit of the uploaded video is 150 MB; the supported output resolutions are 240p, 360p, 480p and 720p.
After the video is uploaded, it will generally be reviewed within 48 hours. Even in special circumstances, it will not exceed 7 working days. After a successful review, buyers will be able to see the video on eBay, which currently supports eBay mobile client and mobile browser.
In addition, eBay recommends that the video length be controlled at one minute or less, so that the buyer experience is the best. However, eBay emphasizes that videos longer than 3 minutes or containing references to non-eBay links will be rejected.
If a seller wants to add the same video to multiple products, they only need to upload the video once and then associate it with different products. However, eBay points out that this operation is limited to the same seller account.
In fact, in addition to eBay, e-commerce giant Amazon has also launched the main picture video function. Obviously, we have entered the era of video sales. eBay Main image video |
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