Seasonal outdoor sports are coming, and eBay sports and outdoor products are entering the peak sales season

The year-end peak season is an important transition of seasons. Outdoor sports with strong seasonality will release a large amount of consumer demand in the global e-commerce market in the fourth quarter. Hot-selling products of related popular outdoor sports have already kicked off this year's sales on the eBay platform. After the epidemic, the global sports outdoor market has recovered strongly . Sports outdoor categories have become one of the most popular categories on the eBay platform, especially the sub-category of outdoor sports equipment, which has maintained a high growth trend in recent years. In preparation for the 2023 year-end peak season, eBay recommends Chinese sellers to pay attention to the following popular sports outdoor products :

1. Northern Hemisphere : Indoor fitness is on the rise, and winter outdoor sports are on the rise

In the fourth quarter, as the weather turned colder, most fitness enthusiasts in the northern hemisphere gradually moved their exercise venues from outdoor to indoor, and indoor fitness equipment ushered in a hot sales season. Among them, strength training products and dumbbells have always been popular among European and American consumers , and now health smart wearable products have also become the "standard" for more and more fitness people .

At the same time, some seasonal outdoor sports will usher in their own seasons in autumn and winter. For example, in the United States, Britain, Germany and other countries, skiing, skating, hunting and other traditional winter outdoor sports are deeply loved and widely participated by the public. In addition, scooters , which have been in the limelight in recent years , are still popular in autumn and winter. The demand for electric scooters has grown steadily, and the demand for stunt scooters has begun to increase.

It is worth noting that, based on practicality, today's consumers have more pursuits for recording a better life. For example, sports cameras are beginning to be loved by more outdoor sports enthusiasts .

2. Southern Hemisphere : Water sports are in season, and cycling, camping and hiking are in season

In contrast to the Northern Hemisphere, the Southern Hemisphere enters the spring and summer season of releasing passion and vitality in the fourth quarter . Australia is a world-famous paradise for water sports and fishing. A variety of water sports will usher in the peak season in summer, and fishing is popular all year round, attracting local and global outdoor sports enthusiasts. Cycling , camping and hiking in its vast and rich natural scenery are also outdoor activities favored by Australians. For sellers in Greater China, the following categories of products on eBay Australia are worth further development:  

Water sports – tanks, masks, surfboards, other surfing accessories, wetsuits, other diving and snorkeling ;

Fishing - rod holders, fishing nets, tackle boxes and surfaces, fishing lines, hats and headgear, fishing bait ;

Camping and hiking - camping lanterns, flashlights, headlamps, camping pots, coolers, backpacks, mats .

Finally, eBay reminds sellers that since some outdoor sports are seasonal, sellers can combine different seasons with important promotional nodes to prepare and arrange in advance. For example, the application scenarios of outdoor shoes and sportswear have become daily, and they can be used as evergreen and versatile categories. The peak seasons for outdoor sports such as cycling, camping , hiking, and fishing are generally concentrated in the spring, autumn, and summer when the climate is pleasant and the scenery is beautiful . Consumers usually purchase equipment in advance to prepare for spring outings , autumn outings, or summer family outings . For skiing and water sports that are popular at the end of the year, sellers can use large discounts to attract traffic during year-end promotions such as Thanksgiving and " Black Friday Cyber ​​Monday " .

eBay Platform