What is Miravia? Miravia Review, Features

Miravia is Alibaba’s new overseas platform that will be launched in Spain at the end of this month (November 30).

Miravia Platform Categories

● Women’s fashion: brands such as Adidas, Munich and Salsa Jeans;

● Beauty and health: owning brands such as Neutrogena or Weleda;

● Home and garden: the catalogue includes products from brands such as Cecotec, Pikolin or Rowenta;

● Men’s fashion: brands such as Jack&Jones or Tommy Hilfiger;

● Leisure and entertainment: providing travel, crafts or sports products;

● Food and Cleanliness: Work with renowned brands such as ColaCao, Cuétara, Lindt or Nutella.

Miravia Advantages

Miravia has also launched an iOS app, which offers many benefits, including a 20% discount on first orders for new users, daily flash sales, exclusive coupons, a 3 euro discount for first-time product reviews and when saving favorite products.

Target

Miravia's target audience will be consumers with higher purchasing power who are looking to buy quality products.