Too hot! A large number of sellers are pouring into the cross-border e-commerce market

The 2020 epidemic has added fuel to the already hot cross-border e-commerce market, and the cross-border e-commerce that has been rising against the trend is in the limelight. Many top sellers have achieved impressive results in 2020. For example, Anker, which we are familiar with, has a revenue of nearly 9.4 billion yuan, and 3C big seller Zebao has an annual sales of 4.5 billion yuan. These impressive performances are mouth-watering. At the same time, small and medium-sized sellers have also reaped a lot of benefits. BeardBrand is a good example.

BeardBrand started from 30 yuan to 3 million US dollars in annual sales

As an American e-commerce brand founded in 2012, BeardBrand positions itself as a male user group, mainly selling men's beard care products. It is such a brand that only sells men's products. From the initial $30 to the current annual sales of one million US dollars, many people are curious about its rapid rise.

As a DTC brand rooted in a niche market , BeardBrand mainly has the following marketing strategies.

The first thing is positioning. We first redefine the buyer group and change people's stereotypes about people with beards. With or without a beard, people can show fashion and professionalism. The second thing is to take advantage of people's curiosity when checking out and make upsells. Combined with the subscription model, we add repurchase options to convert buyers into repeat customers.

The second is content marketing. Unlike the order of general brand creation, BeardBrand first creates and shares content, and then starts selling products. From the initial creation of a forum through post sharing, to the creation of an online store after the forum gathered 300 people, and then started selling products. With the help of public relations, daily sharing of video links to the website has driven the monthly traffic of its independent website to 525,000. In terms of content marketing, it is undoubtedly successful.

Then comes paid customer acquisition, using Facebook push posts to drive content traffic, and products can be purchased through video links; publishing articles involving "answering questions" in the website blog to answer common questions of potential consumers; using carousel ads and adding customer testimonials in product descriptions.

The last one is email marketing. We send 10 emails to users every month , add CAT buttons, and interact with consumers. When sending emails to groups that have abandoned shopping carts, we also attach product links to increase the probability of recovering the shopping cart.

Judging from these marketing methods, the success of each brand is not the result of one's own efforts alone, but requires support from multiple aspects, especially service providers that can provide integrated services to help companies expand their global visibility and gain appeal in the local market. BLEND happens to have these functions.

BLEND, an AI multi-language service provider, emerges in response to the trend

BLEND is a leading AI-driven, multilingual localization service provider that aims to provide managed localization services and self-service on-demand language translation services to small, medium and large companies around the world through its localization platform onehourtranslation.com. BLEND can translate any type of content and media ( websites, applications, documents, advertising and marketing materials, legal documents, etc.) , and provide a variety of services such as compilation, transcription , multilingual audio recording, subtitling , dubbing, SEO, data enrichment, multilingual customer support , etc.

For brands entering new markets, subtle wording or grammatical errors can damage their image. BLEND helps new players communicate with consumers in new markets using local languages, thereby demonstrating brand professionalism and quickly establishing local business.

For the e-commerce market , BLEND is suitable for all types of e-commerce sellers and platforms. BLEND's team of retail and e-commerce localization experts will assist brands in compiling website information, product packaging, retail training materials, customer service responses, etc. , to help brands attract local consumers in different markets and promote sales growth.

Speaking of the advantages, Yair Tal, CEO of BLEND , said: “We have access to its AI-driven technology stack, a diverse team, and a strong global network of linguists and voice talent.”

In addition, BLEND maintains good cooperative relations with many well-known domestic companies in the fields of retail, e-commerce, games, technology, etc. For example, Xiaomi, BLEND has an in-depth understanding of its various market needs, and through the full integration of the Crowdin platform, it provides Xiaomi with consistent and high-quality localized translation, creating a global expansion path for it without language barriers. Currently, BLEND has helped Xiaomi enter more than 80 markets around the world.

In June this year , BLEND also acquired GM Voices , a leader in professional voice recording, language localization, and voice branding solutions . Now, BLEND is working with GM Voices to localize videos, which will bring more professional script translation and high-quality voice-over and voice recording.

With the blue ocean and fertile soil, the cross-border overseas e-commerce market has great potential . As more and more brands choose to go overseas, overseas marketing, as a key step in sellers' operations, has also received special attention. Of course, sellers can also choose BLEND to help you.

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