The "Double Eleven" shopping concept has penetrated Southeast Asia, and sellers have more opportunities to make big orders

Since Alibaba held the first "Double Eleven" shopping festival in 2009, this event has become a festival that Chinese sellers and consumers look forward to. The concept of the "Double Eleven" shopping festival has not only stimulated other platforms such as Douyin and JD.com to launch similar shopping carnivals, but this "evil wind" has also successfully blown to other countries, triggering a wave of various "shopping festivals".

Especially in Southeast Asia, influenced by Alibaba and Tencent, Lazada and Shopee have held monthly sales festivals . For example, Shopee held the 9.9 Super Shopping Day on September 9, with discounts of up to 90%, and other offers such as free shipping and free gifts. In the second half of the year, there are also double digital shopping festivals similar to the "Double Eleven" concept, including October 10 (10.10), November 11 and December 12 (12.12).

According to a survey conducted by GlobalWebIndex on behalf of Facebook and Bain & Company in April 2021, 86% of Internet users aged 16 and above in Southeast Asia said they had participated in shopping festivals and made purchases. Among these respondents, 43% were first-time online shoppers, with Thailand and Vietnam having the highest proportion of new online buyers in the Southeast Asian market.

Especially under the epidemic, many countries in Southeast Asia are still in a state of social isolation, which has further promoted the development of e-commerce in Southeast Asia and attracted a large number of online consumers.

According to the survey, from the end of August to the beginning of September, influenced by Shopee's 9.9 Shopping Festival, the sales of home improvement tools in Thailand were outstanding, reaching 4.8 billion baht (914 million RMB). After September 10, the sales of home improvement tools dropped to 3.2 billion baht (610 million RMB). This shows that the preferential prices and promotional methods of the shopping festival are of great help in stimulating people's shopping ability.

In general, furniture and daily necessities are still favored by most Southeast Asian consumers. According to Shopee sales statistics, from January to April 2021, the most popular items in the Malaysian e-commerce market were household items, followed by mobile phone accessories and women's clothing. The most popular product was headphone cables, followed by internet celebrity lights, underwear, loose jeans, and men's shorts.

According to the forecast of the Southeast Asian E-commerce Market Data Monthly Report, affected by the epidemic, consumers' attention to physical health continues to rise, so the sales of health products also maintain an upward trend. In Southeast Asia, the sales of health products are also among the best, and it is expected that the sales will maintain a reasonable level during the shopping boom at the end of the year.

Since most of the goods in the Southeast Asian e-commerce market rely on imports, and China is the largest exporter, the advantages of good quality and low price have become the first choice for many Southeast Asian merchants to purchase goods. In addition, Southeast Asia has many similarities with China in terms of climate, cultural customs, etc., which also provides sellers with many opportunities for "explosive orders".

Southeast Asia

Shopping Festival