TikTok and its Chinese version Douyin won the highest-grossing APP in the world in the first half of 2021

On June 30, according to the South China Morning Post, as of June 23 this year, Douyin and its overseas version TikTok have successfully ranked first in the world's highest-grossing APP list in the first half of 2021 , but it is worth noting that its downloads have dropped by 38% .

Surveys show that since the outbreak of the COVID-19 pandemic, people's consumption habits have changed dramatically due to streaming media , and the short video platform TikTok has also spread rapidly in the form of a "virus", with people spending more time on short video applications than ever before.

According to the store intelligence data company Sensor Tower, ByteDance's Douyin and its overseas version TikTok have become the highest-grossing non-game apps in the period ending June 23 this year. At the same time, it is also the most downloaded mobile app, with YouTube ranking second . It is estimated that in the next six months, consumers will spend more than $920 million on TikTok and Douyin .

Overall, streaming platforms and video game platforms are developing rapidly, and global consumers' spending on mobile apps on the Apple App Store and Google Play has reached US$64.9 billion , a year-on-year increase of 24.8% .

But even as consumer spending on mobile devices hit record highs, download growth for streaming and video game platforms has begun to slow, and even TikTok is not immune. In the first half of this year, downloads of TikTok and its domestic version Douyin fell 38 % to 384 million times.

Now, social media is on the rise, and TikTok is one of the most popular social media. More and more businesses are starting to deploy TikTok and regard it as a key online marketing channel. In addition, it is also a very good independent station traffic and evaluation tool. Among the top independent station brands in China, TikTok Internet celebrity marketing platform is used.

Moreover, earlier, TikTok began testing the in-app shopping function in Europe, Biden revoked Trump’s previous ban on TikTok , and Amazon opened a special page for TikTok’s popular products. These are all of great significance to cross-border sellers. I hope that sellers will seize the business opportunities and take this opportunity to create popular products.

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