Korean consumers firmly boycott! Japanese cosmetics DHC will withdraw from the Korean market

Recently, according to Yonhap News Agency, the Korean branch of Japanese cosmetics company DHC announced on its official website that the company has decided to terminate its business in South Korea. The DHC Korean shopping website will be closed at 2:00 p.m. on the 15th . From September 1st to September 15th, all products on the website will be sold at a 50% discount .

In 2002, DHC founded "DHC Korea Company" and entered the market with makeup remover oil. In 2003, DHC began to sell health foods in Korea. This was its withdrawal from the Korean market 19 years and five months after entering it in April 2002. In the announcement, DHC apologized to Korean consumers, but did not mention the reason for the termination of business.

As early as August 2019, DHC Televy, a subsidiary of Japan's DHC, posted a video on YouTube containing anti-Korean remarks. Once the video went viral, South Korea launched a fierce campaign to boycott Japanese product DHC. Soon after, DHC's Korean spokesperson Jung Yoomi formally proposed to terminate the contract. Although DHC Korea apologized for the content of the video, DHC's anti-Korean remarks still continue.

Last November , DHC Japan Chairman Yoshiaki Yoshida made comments mocking and accusing a rival company of using only Korean models in its advertising, denigrating Koreans. In December, Yoshida again used his homepage to denigrating Koreans and North Koreans in Japan, sparking public concern.

On April 9 this year , Japan's public television reported a program related to Yoshida Yoshiaki's racist remarks. It is understood that DHC is also well-known for supporting the Japanese right wing, spending money to produce right-wing programs and promote right-wing ideas. In a program called "DHC TV", most of the cast members are extreme right-wing people.

Not only do they make anti-Korean remarks, they even deny the heinous crime that Japan once committed in China, the Nanjing Massacre, insult China, despise the Chinese yuan, and say that the Chinese yuan is like money in a children's bank!

DHC founder Yoshida Yoshiaki has serious racist ideas and constantly makes anti-Korean remarks. It is impossible for the brand he created to continue to be sold in Korea. As of now, DHC has only issued an announcement to suspend business in Korea, but the editor found that the brand’s official flagship store on Tmall in China is also selling at a big discount. I wonder if it’s because it happened to coincide with the 9.9 Shopping Festival, or for some other reason?

Japanese cosmetics DHCt withdraws from Korean market