What is Tumblr? Tumblr Review, Features

Tumblr (Chinese name: Tumblr) was founded in 2007 and is currently the world's largest microblogging website. Tumblr is a new media form between traditional blogs and microblogs. It focuses on expression, social interaction, and personalized settings, making it one of the most popular social networking sites among young people. Tumblr contains stories, pictures, GIF animations, TV series, links, witticisms, jokes, jokes, Spotify tracks, MP3s, videos, fashion, art, and in-depth content.

About Tumblr

Tumblr is a type of microblogging, and its founder is David Karp.

·Tumblr follows the traditional blog format and turns it into a stream-of-consciousness narrative. The log is short and concise, and the trigger point is very random - it can be a photo, a video, a quote, a link or even a flash of thought. Although Tumblr is not developed based on Twitter (it is based on "Tumblelogs"), the success of Twitter has provided a way for the development of more microblogging applications. Tumblr is actually a service between Twitter and traditional full-featured blogs. Before using Tumblr, you need to register an account on the official website to open your own Weibo. Tumblr not only supports posting Weibo on the site, but also can be synchronized to Facebook and Twitter.

·The word "Tumblr" is derived from the transliteration of Tumblr. In mainland China, netizens sometimes jokingly call it "Tang Bu Re". The Chinese name "Tumblr" not only has the same pronunciation as the English pronunciation of Tumblr, but also has a richer meaning. In the word "Tumblr", the word "Tang" is a phonetic word. Although it has the original meaning of food, it symbolizes beautiful things here; the word "Bo" not only has a profound meaning, but also refers to blogs and social networks; the word "Le" means happiness.

Supported languages

Tumblr currently supports English, German, French, Italian, Japanese, Turkish, Spanish, Russian, Polish, Portuguese, Dutch, Korean and Chinese.

Content publishing type

1. Text: Supports HTML, no limit on word count, etc.; you can upload pictures in the article, but they will be reduced to 500px width.

2. Photos: Upload local photos, directly use the camera to take pictures, or use link stickers, but you can only include multiple pictures in one article when uploading, and the limit is 10 pictures; the uploaded pictures are limited to 10M in size each, and the total capacity uploaded per day is also limited.

3. Quotation: Quote other people’s sentences or famous sayings, without any format.

4. Link: A link.

5. Chat: A piece of unformatted chat content.

6. Audio: Audio files are limited to MP3 format. You can upload local files or use external music files. Local uploads are limited to 10MB per song and one song per day.

7. Video: You can embed videos from various video websites or directly enter the YouTube/Vimeo video address to embed; you can also upload local videos. Users can upload videos to Tumblr, with a limit of 100MB per video and 5 minutes per day.

Features

1. Published content: Tumblr is a lightweight blog that allows users to publish text, photos, quotes, links, chats, music and videos. Its service functions are similar to those provided by domestic Sina Blog and others.

2. Domain name binding: One of Tumblr’s highlights is that it can bind domain names, allowing users to publish articles under their own domain names.

3. User joining: 90% of new users join the site because of Tumblr blog posts, and 85% of these users will still post blogs a week later. The continued success of the service may be related to its initial user acquisition method. 90% of new registered users join because of Tumblr blog posts.

4. Revenue model: The content displayed in the main content area is quite sacred. It is the content selected by users and willing to pay for. There will be no brand advertising content mixed in the content. This is different from Twitter and Facebook. Tumblr does not put ads on the right side, but uses it to provide content columns, which may not be seen by users. The founder said that the new revenue model they are trying is creative brand advertising.

honor

Business Week named Tumblr founder David Carp the 2009 Young Entrepreneur of the Year.

PC World named Tumblr one of "Obama's Five Best Tech Platforms".

Adult content prohibited events

1. Some countries have blocked access to Tumblr due to its pornographic content, such as China, Indonesia, etc. In the beginning, Tumblr was blocked in the country because it did not respond to the Indonesian government's request to remove pornographic content.

2. The trigger for Tumblr to ban adult content was the removal of Tumblr from the App Store in late November 2018 due to the presence of child pornography on the platform. Tumblr explained that some of the content "slipped through the net" due to an imperfect filtering mechanism.

3. Tumblr announced that it will ban adult content from December 17, 2018: "Images, videos or GIFs showing real human genitals or female nipples" and "content that is so realistic that it could be mistaken for real humans" are all considered adult content by Tumblr. However, nudity in works of art, education, news or political content, such as the statue of David or naked antibodies, can still be posted normally. The original adult content will be visible only to the publisher after December 17, and the publisher can file an appeal after receiving the notification. New adult content will also be prohibited from being uploaded. After the new policy is implemented, the "safe mode" function that was originally designed to prevent users from being exposed to adult content will no longer exist.

Blocked events

On September 5, 2013, Tumblr was blocked in China, and users could only connect to it unstably from late at night to early morning local time in China.

On May 25, 2016, because the links of the obscene video leaked from Shanghai Lujiazui all pointed to Tumblr, it was blocked again in China.

In February 2016, the Indonesian government temporarily blocked Tumblr in the country because the site hosted pornographic pages. The government quickly reversed its decision to block the site and said it had asked Tumblr to censor its pornographic content.

Development History

-In 2007, David Karp founded Tumblr in 2007, with Marco Arment as the development team lead.

-On October 31, 2007, it received US$750,000 in Series A financing.

-In December 2008, it received a second round of investment of US$4.5 million from Union Square Ventures and Spark Capital.

-By the end of 2008, the number of users was around 500,000.

-In 2009, it acquired a Tumblr iPhone application.

-In March 2010, Tumblr launched a BlackBerry app.

-In April 2010, it received US$10 million in Series C funding from Union Square Ventures and Spark Capital.

-In August 2010, the total number of users reached 7.2 million, and the number of posts per day by these users was 5.2 million.

-In November 2010, it received US$30 million in Series D funding led by Sequoia Capital, followed by Spark Capital and Union Square Ventures.

-In December 2010, Tumblr raised $30 million in funding, with a post-transaction valuation of $155 million.

-In December 2010, Tumblr had 11 million users.

-In September 2011, it received $85 million in venture capital funds from Greylock Partners, Insight Venture Partners, Chernin Group, Sequoia Capital, Spark Capital, and Union Square Ventures.

-In 2011, Tumblr successfully raised $126 million.

-In November 2012, Tumblr's monthly PV exceeded 20 billion.

-As of March 2013, Tumblr had approximately 117 million users worldwide, 108.4 million blogs, and 50.7 billion posts.

- In May 2013, Yahoo purchased Tumblr for $1.1 billion. Yahoo said in a statement that it would maintain independent operations and Tumblr founder David Karp would continue to serve as the company's CEO.

-On July 28, 2013, Tumblr was once again unable to log in in the country.

-On September 21, 2016, Tumblr supported the web version of Live Photos.

-As of November 1, 2017, Tumblr has over 375.4 million blogs with over 154.5 billion posts.