Collectibles become a new cross-border business opportunity. eBay releases popular categories to help collectibles go global

Today, eBay , one of the world's top collectibles trading platforms, released the platform's popular collectibles categories for collectibles enthusiasts in Greater China, and launched exclusive reward activities to encourage collectibles enthusiasts and related companies to join eBay's " strong categories " , connect with the vast international market, seize new business opportunities in cross-border e-commerce, and tap into the blue ocean of all collectibles categories.

According to a forecast by market research firm Market Decipher , the global collectibles market will reach $ 628 billion by 2031 , growing at a compound annual growth rate of 6% ^[1] . eBay is the global leader in the collectibles market. Since its establishment in 1995, it has brought together a full range of collectibles, from traditional to trendy, including collectible cards, sports memorabilia, comic books, collectible toys, coins, and artworks. It is an international collectibles mecca and community loved by collectors and enthusiasts around the world.

eBay has been continuously investing in collectibles to provide a better experience for buyers and sellers. In April this year , eBay reached a series of transactions with Collectors, the parent company of PSA, the leading third-party authentication and grading provider in the collectibles industry, to acquire Goldin , an internationally renowned collectible card, collectibles and memorabilia trading platform under Collectors . The complementary advantages of both parties will greatly improve the collectors' experience. Previously, eBay announced an investment in the star card company COMC to provide sellers and card enthusiasts with innovative experiences to help their hobbies flourish. In addition, eBay continues to enhance eBay Live , and the live broadcast categories have now expanded from categories such as cards to categories such as comics and sports memorabilia, and the experience has been improved to achieve a more seamless auction.

"China has a large inventory of collectibles in all categories, and there is great potential for overseas expansion. We are confident that we can help Chinese collectibles reach 190 countries and regions through eBay. " Pang Tao, General Manager of Sales and Category Management for Greater China at eBay International Cross-Border Trade Division, said, " Our local team will continue to share the most popular categories and trends on the platform with collectibles enthusiasts and merchants , and provide professional and convenient solutions for Chinese collectibles to go overseas, helping them open up overseas sales channels. "

eBay releases the most popular collectibles on the platform, and Chinese collectors' sales have increased significantly

eBay data shows that in 2023 , Chinese sellers have shown extraordinary potential in the popular categories of collectibles, and the categories they sell, such as sports cards, trading cards, collectible coins, and collectible toys, have achieved double-digit growth. eBay has specially released the popular categories of collectibles to help Chinese collectibles enthusiasts and merchants gain timely insights into international market trends.

Collectible Cards - Collectible cards, including sports collectible cards, collectible card games ( CCGs ) and non-sports collectible cards, remain one of the most popular collectible categories on eBay. Hot cards on the platform include sports stars Stephen Curry, Mike Trout, Tom Brady and Michael Jordan's star cards and baseball stars Jackie Robinson and Ty Cobb's vintage cards. eBay is also the preferred destination for Pokémon inventory. In 2023 , Pokémon -related items on eBay were searched more than 400 times per minute. The most expensive Pokémon card sold on eBay in 2023 , PSA 10 GEM MINT Charizard Base Set 1st Edition Shadowless Pokémon Card , was as high as $ 217,500 . In addition, non-sports cards have also set off a wave of hot sales on the platform several times. The Disney 100th Anniversary series of commemorative cards released by Chinese publisher Kakawow are sought after by cardholders all over the world. Among them , COSMOS Disney 100th Anniversary All-Star Collection Cards are hard to find on eBay , and their appreciation performance is expected. Overseas cardholders are also paying more and more attention to Chinese CCG cards with collection value. The hidden Nami card in the simplified Chinese version of the One Piece C CG 1st Anniversary Commemorative Series was sold on eBay for thousands of dollars.

Sports memorabilia - Sports memorabilia on eBay mainly include apparel and other souvenirs related to North American professional sports leagues such as FL, MLB, NBA, NCAA, NHL , football -related souvenirs , fan equipment and autographed souvenirs. In recent years, the continuous increase in the proportion of online shopping has driven a strong growth in the online demand for sports memorabilia. Autographed souvenirs, event supplies and other sports memorabilia authenticated by recognized authentication agencies are widely welcomed by sports fans on the eBay platform.

Collectible Coins   ——Collectible coins are one of the most popular categories in eBay's collectibles category , including coins, banknotes, bills, medals, etc. There is a strong demand on the platform for collectible coins issued by countries around the world, including China . In 2023 , the sales of collectible coins sold by Chinese sellers increased by 40 % year-on-year .

Collectible toys and trendy figurines - The global trendy toy market is booming, with a scale of US$ 36 billion in 2033, a growth rate of over 10% ^[2] . Collectible toys on the eBay platform include action figures, themed boxes and art sculptures. In 2024 , the most expensive collectible toy sold on eBay was a Transformers model car, which was sold for nearly US$20,000. Benefiting from China's leading position in toy exports, domestic trendy toys are also going global, with Chinese trendy toy brands such as Hot Toys and Pop Mart emerging. Authorized Chinese studios, professional vertical brands, and Chinese characteristic products and IP will also receive more attention.

Glass and ceramic crafts : Glass crafts with Chinese characteristics have also attracted much attention on the eBay platform. Chinese craft glass, hookahs, glass pipes, holiday decorations, traditional craft ceramics and other crafts have won praise from overseas buyers for their exquisite craftsmanship and unique design , and are in great demand .

For the popular collectibles categories on the platform, eBay is now grandly launching the "2024 Greater China Collectibles Seller Promotion Incentive Event " , including rewards such as transaction fee refunds and eBay authenticity guarantee programs, to help collectibles enthusiasts and related companies in Greater China seize the opportunity to export collectibles.

Shen Rongjie, the owner of Lucky7 , an eBay collectible card seller, said: "eBay has always been a reference standard for domestic card enthusiasts to measure the value of cards . After Lucky7 opened a store on eBay , its sales exceeded one million yuan in just four months, and its business achieved rapid growth within half a year. During this period , we deeply felt the advantages of eBay as the world's leading collectible trading platform , reaching eBay's huge buyer group, and at the same time received full support from the eBay team, and received a lot of guidance and help in operations and international logistics. Next, we will continue to increase our investment in the eBay platform . "

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