With a scale of US$36.09 billion, the US social commerce market has great potential

As a shopping model derived from e-commerce, social commerce is growing rapidly and attracting the attention of sellers and the media. eMarketer predicts that social commerce sales in the United States will increase by 34.8% in 2021 to US$36.09 billion, accounting for 4.3% of retail e-commerce sales.

The number of social media users in the U.S. has reached 80.1 million

The COVID-19 pandemic has boosted the development of e-commerce and accelerated the growth of the social commerce market in the United States. Relevant data show that in 2020, the number of users who shopped through social platforms in the United States increased by 25.2% to 80.1 million. Relevant people predict that as social shopping platforms continue to improve and perfect themselves, their number of users will increase again by 12.9% to 90.4 million in 2021.

Social shopping is a big trend , and platforms like Instagram and Pinterest offer the most relevant social commerce experiences for sellers, but platforms like Facebook, Snapchat, and TikTok are also expanding their service offerings.

Relevant data shows that the global downloads of Pinterest and Instagram increased by 50% and 20% year-on-year respectively. Driven by China, live shopping in the United States has also increased , with NTWRK 's online shopping downloads increasing by 85%.

Mobile app downloads reached 218 billion

App Annie's annual "State of Mobile" industry report shows that in 2020, mobile app downloads increased by 7% year-on-year to a record 218 billion times. At the same time, consumer spending also increased by 20% to a new milestone of US$143 billion, led by markets including China, the United States, Japan, South Korea and the United Kingdom.

As remote work and online learning continue, business apps such as Zoom and Google Meet grew 275% in the fourth quarter. In the ranking of top apps by downloads , spending and monthly active users (MAU), TikTok ranks first, but Facebook continues to beat it in MAU.

Facebook-owned apps dominate the charts for MAU, with Facebook at number one, followed by WhatsApp , Messenger, and Instagram. However, TikTok surpassed Facebook in app downloads and ranked second in consumer spending, behind only Tinder.

On social commerce platforms in the United States, apparel and accessories remain the largest categories promoted by sellers , but consumer electronics, cosmetics, home decor and consumer goods are also popular among major sellers.

Although the social commerce market in the United States is still in a rapid development stage, with the popularization of computers and mobile phones, more and more people are using social media, and many people will spend more time on social shopping platforms. The social commerce market in the United States is still very exciting.

USA

Social Platforms

Shopping users