Under the background of the epidemic, the number of online shoppers in Indonesia increased to 87.1%

People can easily do anything through the Internet, including shopping, and can feel the charm of digitalization .

According to the 2021 Reportal data , 93% of people in Indonesia use the Internet to search for products or services they want to buy, and 87.1% choose online shopping . Against the backdrop of the epidemic , the number of online shoppers in Indonesia has increased.

According to Irma Nawangwulan, a professor at an Indonesian university , online shopping is simply using social media as a sales venue where both the buyer and seller have direct contact. Online shopping transactions are conducted using Whatsapp, Line and Instagram.

In e-commerce, sellers use websites as a platform for buyers to visit and conduct transactions. There are no products from other stores on the website platform. In e-commerce, sellers' responsiveness to buyers is crucial . Buyers can judge the service quality of a store by the speed and friendliness of the service.

The key to online sales is that sellers must respond quickly . If not, buyers may give up shopping at your store, ” Irma said in a webinar in Bogor Regency, West Java, according to a press release received by Industry.co.id.

Additionally, the marketplace has become the primary platform for many sellers and can be likened to a market because it connects buyers and sellers over the internet. Unlike other e-commerce sites, this “marketplace” has many similar competitors.

According to We Are Social (2021), as many as 89.4% of online shoppers are between the ages of 45 and 54 , and as many as 77% of those aged 55 to 64 have shopped online .

In this digital age, the use of digital platforms is very diverse. In the business field, 12 million SMEs have entered the digital platform, accounting for 19% of the total. In the past year, as many as 4.7 million SMEs have entered the digital ecosystem. Among them, SMEs have flooded into the market.

The webinar is a 2021 initiative in partnership with 110 institutions and communities. Other speakers at the webinar include Aprida M. Sihombing, Alda Dina Bangun, Aribowo Sasmito and Made Nandhika.

The move is built on four important pillars : digital culture, digital safety, digital ethics and digital skills, bringing the Indonesian people one step closer to the digital age.

Indonesia