Anker's top temptation: more than 100 post-90s employees with annual salary of one million and 800 million bonus

It is also a year of hard work. Some sellers failed to gain anything in 2024 and returned empty-handed, while some sellers achieved brilliant results, received hundreds of millions in bonuses, and there are many employees earning millions a year, such as Anker Innovations.

Anker Innovations has nearly 500 employees with an annual salary of one million yuan, more than 100 of whom are born in the 1990s

Recently, Anker Innovations' salary and benefits chart has been trending in the cross-border circle. The picture shows: In 2024, Anker Innovations' business sharing award will be 800 million yuan, with 494 people having annual incomes exceeding one million. It is estimated that the bonus pool amount in 2025 will reach over 1 billion.

Such a generous reward is the envy of many cross-border people.

Judging from the picture, in 2022, Anker Innovations had only 209 employees with an annual salary of one million, which doubled this year to 494. According to the internal disclosure of the 5,000 employees, the proportion of employees with an annual income of one million at Anker Innovations is about 10%.

Although not all employees can share the money, the grassroots staff of Anker Innovations have indeed benefited greatly. It is not the case, as rumored, that the bonus only covers a small number of senior executives.

Among the nearly 500 employees with an annual income of one million, 70% are front-line employees, not managers. About 50% are R&D personnel. Among them, more than 110 are born in the 1990s, including more than 10 born in the 1995s.

The bonuses and dividends received by Anker Innovations employees this time are quite substantial. Those with average performance received almost the same amount as their annual salary. For some teams with good business performance, the average bonus could be up to 20 months or even more.

Anker Innovations' heroic spirit has become a source of strong motivation for employees. One of Anker Innovations' campus recruits said that the company's incentives are very strong, the bonus packages are nice, and they are willing to give young people opportunities, so they can grow quickly. Another employee who has worked for Anker Innovations agrees with this: "At Anker Innovations, there will be corresponding rewards for every effort you make."

As the largest cross-border company, Anker Innovations' ability to attract money should not be underestimated. In the first three quarters of last year alone, Anker Innovations' revenue reached 16.449 billion yuan (15.875 billion yuan in overseas revenue). It is conservatively estimated that its total revenue in 2024 will exceed 20 billion yuan.

Looking back further, Anker Innovations has already doubled its growth in five years, with revenue jumping from 6.655 billion yuan in 2019 to 17.5 billion yuan in 2023, and net profit increasing from 721 million yuan to 1.615 billion yuan.

This has also become a factor in Anker Innovations' lavish "pampering" of its employees.

In recent years, many leading companies have been using high year-end bonuses and equity incentives to motivate employees and further improve company performance. For example, Shenzhen's big seller Jiemite spent 6.6 million to motivate employees, Kaichuang Electric took out 36 million in half-year net profits to reward key employees, and Huakai Yibai gave out 90 million in performance bonuses.

Anker Innovations is no exception. Every year, a large number of employees receive generous salaries and rewards under its incentive mechanism. In the 2024 restricted stock incentive plan, Anker Innovations granted approximately 4.2 million restricted shares to 305 employees (directors, core technical and business personnel) at a price of RMB 40.62 per share.

Different from the situation in the industry where "many companies no longer pay year-end bonuses and even reduce salaries when recruiting", big sellers that are still highly profitable will still raise the salary levels of their employees, and even the salaries of core employees are higher than those of major Internet companies.

Anker Innovations’ secret to success: a generous salary structure that “controls” employees

Anker Innovations is such a case. On a certain recruitment website, Anker Innovations has over 1,000 job openings, and the salaries offered are quite attractive. For example, the salary for the product director of security solutions is 60-90k, with 16 salaries. It is estimated that the annual income after joining the company is between 960,000-1.44 million yuan.

For campus recruits, such as COE, control software engineer and other positions, the upper limit of salary is 50k*14 salary, and the annual bonus can be up to 100,000 yuan. In addition, Anker Innovations has its own training system: a training and combat system, where employees are exposed to the company's core business and cutting-edge strategies upon joining the company, and must participate in a 10 million yuan project within one year; full value chain courses such as product development, sales operations, and systematic training; regular overseas trips to gain insights into overseas users, etc.

This also confirms the distribution philosophy of its founder Yang Meng: "Only when money is distributed correctly can creation continue." The editor learned that Anker Innovations will also take out a considerable portion of its profits every year and distribute them to top colleagues in the middle of the second year to better retain talents and build long-term competitiveness. For example, in June 2024, more than 1,000 employees will receive 10 months, 15 months or even more operating results in addition to their wages and year-end bonuses.

With generous salary and benefits and profound strength, a number of cross-border people have expressed their desire to join Anker Innovations and become part of its million-dollar annual salary.

But what the editor is more interested in is Anker Innovations' generous salary structure: annual bonus packages after performance growth + an increasing number of high-salary groups + implementation of equity incentives. It is not difficult to see the salary logic of Anker Innovations, which drives human efficiency through the "three horses", allowing employees to share growth with the company and truly achieve a snowball effect of performance.

While giving bonuses to employees, Anker Innovations is also raising funds. In early February, Anker Innovations' application to issue convertible corporate bonds to unspecified objects was approved by the China Securities Regulatory Commission, with the total amount of funds raised not exceeding 1.105 billion yuan.

It is understood that the funds raised this time will be mainly used for the research and development and industrialization of portable and household energy storage products, a new generation of smart hardware products, and intelligent warehousing upgrades, so as to strengthen its own moat.

Data shows that from 2020 to date, Anker Innovations' total investment in R&D has exceeded 5 billion yuan, with an average annual R&D investment of around 8%, which is far higher than the industry level and continues to grow.

However, one point worth noting is that Anker Innovations' power bank products have performed well overseas, leading in sales and becoming the best-selling product in the category on Amazon in the United States. However, it is not the power bank business that contributes the most to the company's revenue today, but its high-end security system business, which generates twice as much revenue as the power bank business.

The portable and household energy storage mentioned in the purpose of this fundraising has become Anker Innovations' fastest-growing sales category. Its revenue has more than doubled in two years. In the first three quarters of 2024, the revenue from energy storage even reached 2 billion yuan, an increase of nearly 300% over the same period in 2023.

This field that Anker Innovations had stopped in returned in 2022. At that time, Zhenghao and Huabao New Energy both achieved high performance returns, and Anker Innovations increased its investment in the trend and quickly achieved a breakthrough. Now, with the support of the huge development space of the energy storage market, what kind of achievements will Anker Innovations make in the new energy field? Let's wait and see!

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