Get a store in as fast as one week! Walmart US gives priority to the development of these major categories

Recently, Walmart , together with Een.com and Payoneer, held an official boutique salon of Walmart US in Guangzhou. Walmart China's investment promotion team attended the salon. At the salon, Walmart introduced WFS logistics, priority development categories and answered sellers' questions.

How can sellers open a store on Walmart in as fast as one week?

The Walmart platform has developed rapidly and has become the second largest platform in North America after Amazon . Its e-commerce sales in 2020 increased by 79% to US$64.6 billion , far exceeding the third-ranked eBay.

In addition, data from Marketplace Pulse shows that as of March 30, 2021, the total number of sellers on Walmart Marketplace reached 82,616 , and the number of sellers on the platform also grew strongly.

Currently, Walmart is vigorously opening up its US site for investment, which is a good opportunity for Chinese sellers. So how can you quickly enter Walmart?

The easiest way to join Walmart is to join through the " Walmart Global E-Commerce " WeChat official account, fill in basic seller information online, submit for review, and wait for Walmart's official email notification.

Regardless of whether the application is passed or not, the seller will receive a notification via email. Due to the large number of applicants, the timeliness of Walmart's review may be delayed, so sellers need to wait patiently.

Lee , head of Walmart China's business development, said: "After applying, some sellers got a store in as fast as one week . But the specific approval time depends on the actual situation . Generally, you can get a notification in less than a month . The more complete and accurate the seller's information is, the faster the review will be passed. "

Regarding the entry, a seller asked: "There are many specific requirements for Walmart 's store turnover on the Internet , such as 1 million US dollars, 5 million US dollars, etc. , so what are the specific standards? "

Lee, the head of Walmart China's investment promotion, said that the turnover requirements will change according to the progress of investment promotion , so don't believe rumors . At the same time, the investment promotion turnover will also be related to the number of places available at different investment promotion periods . If there are few places, Walmart will select the best sellers , so there is no very specific standard . Moreover, the turnover is only one aspect of whether the seller is a high-quality seller. In addition, Walmart will also review the seller based on consumer experience, order defect rate, logistics timeliness, information compliance , etc.

Sellers also have many questions about accounts and business licenses . This time, Walmart is mainly recruiting sellers with Chinese business licenses, but if the company is an American company or a personal account, it can also be admitted by proving the relevance of the store .

If the company is a US company , it can reapply for a Chinese business license, and then provide screenshots to prove the association of the store and prove that it belongs to the same company . If the information provided is compliant and accurate, it can be successfully registered.

If the store is a personal store , the seller needs to prove that the name of the personal account must be consistent with the legal person of the business license submitted, or the personal name is in the shareholder information , etc., and provide relevant information to prove the relevance. Then after Walmart's inspection, it can also be successfully settled in.

Walmart prioritizes category development

Previously, Walmart had released some popular categories for sellers to refer to at the Shenzhen Merchants Conference. At the Guangzhou Salon, Walmart analyzed some popular categories, identified some subcategories with great development potential, low competitiveness or lack of competitiveness , and came up with priority development categories .

The priority development categories are mainly some subcategories , including women's clothing: yoga, sports, summer swimwear, winter seasonal warm categories. Underwear: women's underwear, body shaping, maternity wear. Men's clothing: sports, fitness, basic styles. Accessories: backpacks, outdoor travel categories. Shoes: water shoes, etc. Infants: low-priced packaging categories. Girls category: princess dresses. Princess dresses sell very well, but sellers need to pay attention to copyright issues and product compliance. In addition, there are some subcategories of jewelry.

Sellers who sell these hot-selling categories will definitely be very popular when they enter Walmart, and will be given priority by Walmart if they meet certain standards.

After introducing the priority categories, some sellers asked whether categories such as sexy lingerie could be included. In response, Lee, the head of Walmart China's investment promotion, said that such products are sensitive and prohibited products, and it is difficult to enter because Walmart has high compliance requirements for products. However, if such products are supported by relevant US institutions and reviewed by Walmart, they may be included, but generally speaking, it is still difficult.

Walmart Logistics Solution: WFS Logistics

At the salon, Walmart China's investment promotion team also introduced WFS logistics services to help sellers understand what WFS logistics is and how to activate WFS logistics.

WFS logistics can be understood as Walmart's self-operated overseas warehouse. Sellers can place their inventory directly in the WFS warehouse. When buyers place orders, the goods will be delivered directly to the buyers. Currently, WFS logistics covers almost 100% of the United States, and can basically achieve "two-day delivery". The billing method of WFS logistics service is storage fee + delivery fee , which is charged from the time of entering the warehouse and is charged by weight.

So how to activate the WFS service ? The WFS logistics service requires sellers to activate their accounts before they can apply. Therefore, sellers who are still applying for entry can put it aside for now. After the entry is successful, WFS will send an email or invite the seller to join the WeChat group to help the seller activate the WFS logistics service.

Sellers need to pay attention to a few points when using WFS logistics . First, Walmart accepts three modes of product labels : UPC, EAN, and GTIN . The labels are prepared by the seller and must be unique and identifiable, otherwise they will be rejected.

When using WFS, the goods must meet the requirements of non-perishable and non-regulated goods. In addition, there are corresponding requirements for the size and weight of the goods. In addition, the seller must provide the address of the US return warehouse . If there is a problem with the goods and they need to be returned, the goods will be returned to the US return warehouse address provided by the seller.

Currently, Walmart has opened KY1 and KS1 warehouses to Chinese sellers, but sellers need to solve the first-leg transportation from China to Walmart warehouses by themselves . The head of Walmart WFS Logistics China said: "Currently, Walmart is vigorously developing WFS logistics. By the end of this year, more warehouses will be opened for more Chinese sellers to use. "

Walmart answers sellers’ concerns

Sellers still have many questions about entering Walmart. At the end of the salon, Walmart China's investment promotion team also answered some questions raised by sellers.  

Regarding some issues regarding overseas warehouses , Lee said that overseas warehouses are not necessary and sellers can choose freely . However, Walmart has a logistics timeliness assessment. Whether it is self-delivery or third-party logistics, Walmart will judge based on consumer experience. As long as the goods are received within the timeliness, it is fine.

In terms of payment , Walmart currently cooperates with P Card , and there will be corresponding changes in the future. Some sellers also raised questions about tax rates and insurance . In response, Lee said: "These more detailed questions will be answered by the team."

In addition, regarding the use of the Internet , Lee said that it is best to use Google Chrome to connect to VPN, so that the application process will be smoother.

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