The overseas toy consumption market showed two major trends in the fourth quarter, and related products on the eBay platform ushered in business opportunities

The fourth quarter of each year is the highlight of the toy category. The global toy market enters the peak sales season at this time, especially in November and December near the end of the year, which is the most important sales peak of the year. On the eBay platform, the fourth quarter is also the most important sales season of the year for toy sellers. According to data from the eBay platform, toy sales in the fourth quarter showed two major trends, which also brought huge business opportunities for the corresponding toy products:

Trend 1: High demand for collectible toys and sufficient budget for holiday gifts

After entering the fourth quarter, the demand for alloy cars , model trains and building blocks on the eBay platform has increased significantly, and the sales of these categories in the European and American markets have increased significantly. This is because these types of toys are mostly collectible toys, and many professional players or enthusiasts will buy toys for collection at the end of the year as a reward for themselves.

In addition to collectible toys, sales of toys suitable as holiday gifts will also increase significantly. In order to "give gifts that are decent and outstanding", eBay buyers will set aside sufficient budget for buying gifts. At this time, toys with large packaging, strong entertainment and high unit prices are very popular, such as remote control toys , electric baby cars , plush toys, card board games , etc.

In addition, as an off-season market, Australia is in summer and there is a great demand for electric children's cars . Therefore, it has frequently appeared on "hot searches" and deserves the attention of children's car brand sellers in Greater China.

Trend 2: Exposure and conversion rates have increased significantly, and brand sellers in Greater China are experiencing hot sales opportunities

The fourth quarter is traditionally the peak season for toys, and it will usher in huge traffic during this period - the relevant search volume on the eBay platform will have an explosive growth compared to other times of the year, and Chinese toy brands with high cost-effectiveness will often have a significant increase in conversion rate at this time. Seizing the opportunity of marketing activities will result in amazing performance.

Last year, the building block toy brands in Greater China performed brilliantly in the Double Eleven event in Germany. Not only did the store GMV soar, but these brands also received better communication and promotion.

Finally, eBay also reminds sellers that since the fourth quarter's toy consumption demand is mostly related to time-sensitive social needs such as gift giving and parties, buyers attach great importance to logistics timeliness and stability. Sellers need to prepare inventory and ensure smooth logistics. If necessary, they can use overseas warehouses to allow buyers to receive the goods as quickly and as early as possible, so as not to delay important activities such as gift giving and parties.

Toy