Hot in the US market! The top 10 best-selling toys are here

Recently, the American Specialty Toy Retail Association (ASTRA) held a market summit in Long Beach, California, and many toy industry leaders attended the event. The NPD Group released a set of the latest market data for the US toy industry at the conference.

Data shows that from January to April 2022, sales in the US toy market reached US$6.3 billion, and the average spending of US consumers on toys was US$11.17 , a 7% increase over the same period last year .

(Image source: NPD)

Among them, the market demand for products in the five major categories is very high, and sales have shown a significant increase.

They are plush toys, exploratory toys, action figures and accessory toys, building block toys, and toys for infants, toddlers and preschoolers .

Plush toys ranked first , with sales increasing 43% year-on-year to $223 million. Hot-selling products include Squishmallows, Magic Mixies, and Disney-related plush toys.

Next in line was exploration toys , which saw a 36% increase in sales . NBA and NFL-related toys drove sales in this category.

In third place were action figures and accessory toys, with sales up 13% .

Building block toys ranked fourth with sales up 7% . Among the products in this category, Lego Star Wars toys had the largest increase, followed by Lego Creator Expert and DC Universe series toys.

Infant and preschool toys ranked fifth, with sales increasing 2% year-on-year .

It is worth noting that sales of collectible toys have reached 3 million US dollars, and nearly 80% of the growth in collectible toy sales comes mainly from collectible plush toys and trading cards.

From January to April 2022, the top 10 toys in the US toy market are: Pokemon, Squishmallows, Star Wars, Marvel Universe, Barbie, Fisher-Price, LOL Surprise Dolls, Hot Wheels, Lego Star Wars, and Funko POP!. The sales of these 10 toys increased by 15% compared with the same period last year.

According to NPD, U.S. toy industry retail sales were $28.6 billion in 2021, up 13%, or $3.2 billion, from $25.4 billion in 2020.

Overall, the growth rate of the toy market in the United States is very obvious, and the market prospects are promising. Many sellers are rushing to enter the market. However, behind the profit growth of children's toys, product safety issues must also be paid attention to.

In recent months, many children's toy products have been recalled, such as rattle toys , crystal fruit puree, building blocks and other products.

Therefore, when sellers are planning their products, they must strengthen their awareness of product safety to avoid losses caused by product recalls.

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