Summer is here, water toys are popular on Amazon

In the e-commerce industry, some sellers sell “evergreen” products that can be sold all year round, such as home furniture or clothing accessories; at the same time, there are also some seasonal product sellers who mainly earn seasonal bonuses and sell completely different products in summer and winter.

It is now mid-June, and many countries and regions around the world are experiencing high temperatures, so cooling down is urgent. In this context, some people choose to take their children to the beach or swimming pool to play; some families also choose to buy some water toys for their children at home in order to cool down, and water spray pads and water guns have become the choice of many people.

Sellers of seasonal products on e-commerce platforms have naturally ushered in a new round of sales growth with this wave of cooling.

Water spray mats and water guns are hot sellers, cooling down and entertaining at the same time

Speaking of splash pads , I believe everyone is familiar with them. This product has actually been around for quite a long time. In the hot summer, splash pads are simply a magical tool for families with children. With it, parents don’t have to face the embarrassment of their children wanting to play in the water at home but not having a swimming pool, nor do they have to worry about the potential dangers of taking their children to the swimming pool.

After searching on Google Trends, Yi Enjun found that splash pads are a very seasonal product. Based on the data from the past five years, in North America, the United Kingdom, Canada and other regions, June and July are the peak search periods for splash pads.

The water spray mat itself is a good choice for children to play in the hot summer. Under the influence of the home policy caused by the epidemic, its role as a summer family entertainment tool has been maximized.

After searching for splash pad on Amazon, Yienjun found that under the category of Outdoor Water Play Sprinklers, the top-ranked products are almost all splash pads , which shows how popular this product is in summer.

Social media platforms such as TikTok are important channels for promoting these water play products. Many parents upload videos of their children playing on the water splash pads on the platforms, and some even buy oversized water splash pads for parents and children to play with.

Of course, in addition to the water splash pad, there are many other similar products that will be hot-selling in the summer. For example, Hasbro combines its classic game Twister with water elements to launch a play mat similar to the water splash pad; WowWee launches an interactive target water toy that can fight back; and other water guns, bubble machines and other toys on the market are all hot-selling products in the summer.

However, we need to remind you that such hot-selling products generally have the risk of infringement. After searching for relevant information, Yi Enjun found that the appearance design of the water spray pad has actually been registered for patents. If sellers want to sell related products, they must pay attention to avoid the risk of infringement to avoid losing more than they gain.

In fact, in addition to the above-mentioned water-related products, there are still many categories for sellers to choose from in summer. Portable mini fans, swimsuits, pool floats, sun hats, sunscreens, quick-drying shoes and mosquito repellents are all good references for product selection. In addition, sellers who have doubts about product selection can also refer to the product selection tips below.

There are thousands of products on the market, and product selection skills are critical

Many sellers have reported that when selling on Amazon and other e-commerce platforms , they often have trouble finding the right products to sell . If they choose products that are too niche , sellers will have to bear the risk of low customer traffic or low demand for such products in the market ; however, if they choose products that are too popular , the competition will be extremely fierce.

After consulting relevant industry information, Yi Enjun combined the product selection skills published by RepricerExpress and summarized the following product selection suggestions for your reference:

Find products in the Goldilocks price range

The best-selling products tend to be priced between cheap and expensive, usually in the $20-50 range . Consumers are more likely to make impulse purchases on moderately priced items than on expensive items .

If the price is too high, consumers will make relevant comparisons before buying and consider whether the consumption is worth the money, and the high price will also discourage some consumers. On the other hand , if the price is too low, consumers will habitually associate cheapness with poor quality and give up buying .

Product size is important

The larger and heavier the product and packaging , the higher the shipping cost. The higher the shipping cost , the lower the seller 's profit. By choosing smaller and lighter products , sellers can more easily control shipping costs and FBA fees.

However, sellers should not choose products that are too light or too small , as well as certain heavy objects or products with fragile interiors ( such as glass or electronic products ) . They can try to choose some categories that are sturdy , durable and easy to hold .

Look for products that don’t have many reviews

Product reviews are an important part of sales. If sellers choose products that already have a lot of reviews , they will face extremely fierce competition . On the contrary, choosing products with fewer reviews will give sellers more opportunities to get 5- star reviews. On the Amazon platform, star-rated products are more likely to help sellers get on the best seller list .

Find the best combination of Rank and LQS

The higher the ranking of a product , the better its sales on the platform . The listing quality score (LQS) reflects the comprehensive score of the product in multiple dimensions such as product images, product descriptions and reviews, and to a certain extent reflects the sales life cycle of the product .

The goal of sellers when selecting products is to find products with lower Rank scores that are closer to the top of the Rank list. At the same time, sellers should try to choose products with an LQS of at least 7 (out of 10) .

Grasp the hot keywords of products

When sellers find that a product's keywords are widely used, they can consider adding the product to the list of candidates. Usually, the first 2-4 keywords can have about 100,000 searches per month .

Of course, in addition to the above-mentioned product selection references, there are many other issues that sellers need to consider, such as the actual profit of the products selected by the sellers, the sellers' familiarity with the selected products, etc.

At the same time, under normal circumstances, sellers will look for products that can be sold throughout the year, rather than just being limited to certain seasonal products. In this case, sellers can use Google Trends and other auxiliary tools to select products.

In general, whether cross-border sellers sell evergreen products or seasonal products on e-commerce platforms such as Amazon, it is really important to know how to select products. While selecting good products, you should also pay attention to avoiding infringement risks. Sellers can pay more attention to information such as trademark registration and patents to operate steadily.

Amazon

Product Selection

Cross-border e-commerce