What is Zhongshang Huimin? Zhongshang Huimin Review, Features

China Commerce Huimin (Beijing) E-Commerce Co., Ltd. was established in May 2013 and is located in Zhongguancun Wangjing Science Park, Beijing. It is a national modern service industry demonstration unit and a leading brand of domestic community B2B e-commerce. It is also a pioneer and practitioner of the domestic "Internet + entity + people's livelihood" model, focusing on using Internet thinking to promote changes in the fast-moving consumer goods industry.

Coverage area

China Commerce and Welfare Business has covered 23 provinces and cities across the country, including Beijing, Shanghai, Heilongjiang, Jilin, Liaoning, Henan, Hebei, Zhejiang, Jiangsu, Fujian, Guangzhou, Shandong, Sichuan, Xinjiang, Jiangxi, Hunan, Hubei, Chongqing, Shenzhen and Anhui, serving nearly 600,000 community merchants and enterprises and institutions. It has nearly 30 modern logistics distribution bases, nearly 1,000 delivery vehicles and a market value of over RMB 12 billion.

Business system

The company is based on the national community supermarkets (convenience stores), relying on the Internet to integrate community physical store resources, and creatively proposes a community O2O development model that combines virtual and physical, aiming to establish a nationwide community e-commerce service platform, urbanization micro-logistics platform and community convenience comprehensive service platform. On the one hand, through the integration of channel resources and product upgrades, it promotes the flattening of channels and builds community e-commerce services based on B-end and C-end. On the other hand, by tapping the resource value of community physical stores, the traditional community supermarkets (convenience stores) are transformed and upgraded into a platform for modern community business services. By utilizing the platform and technical advantages of the Internet, the community service capabilities and profitability are expanded and enhanced, and value services are extended to become the entrance to convenient services for community residents.

Service System

China Business Huimin is based in the community, using the "Internet + entity + people's livelihood" to build a platform, innovates products according to the needs of different groups, and launches three major system services: B2B, B2C and B2F.

1. "Huipeitong" is a B2B ordering terminal designed for community supermarket (convenience store) managers. It focuses on solving the problems of "difficulty in purchasing, expensive purchasing, and fake goods" in community supermarkets. On the one hand, it strictly controls food safety, and adopts factory-supermarket docking and farmer-supermarket docking models to control food safety from the source and reduce the occurrence of quality and safety accidents. On the other hand, it greatly improves the efficiency of the supply chain and reduces costs. In terms of channels, it reduces the intermediate links of distributors, makes the channels more flat, and enhances the vertical force and penetration of brands in community supermarkets. Third, it provides professional guidance and support for community supermarket sales and purchase, sales and inventory management, and improves the efficiency of supermarket operations. Fourth, the social service value is huge. Huimin's unified distribution and centralized distribution methods greatly alleviate the pressure of urban traffic, and have positive significance for environmental protection and reducing the emission of PM2.5 and other pollutants.

2. "Hui Zhanggui" is an intelligent business management system independently developed by Zhongshang Huimin and specially designed for community convenience stores. Hui Zhanggui focuses on convenience stores in residential and business communities, and provides convenience stores with all-round enabling services such as smart advertising, precision marketing, on-site e-commerce, safe cashiering, convenient services, and big data applications through the Internet + model. Hui Zhanggui can effectively reduce residents' living and working costs, reduce social energy consumption, and significantly improve the performance of convenience stores while promoting the upgrade of user consumption experience.

3. "Huigou GO", a powerful brand of group buying in China's business community, was incubated by China Business Huimin for five years and officially launched in 2018. In just a few months after its launch, it has completed the annual service target of 20 million enterprises and institutions and 400 million corporate employees across the country. Huigou GO relies on China Business Huimin's powerful supply chain system and takes the advantages of a large number of genuine and low-priced goods as its outstanding advantages. It is committed to providing one-stop fast-moving consumer goods group buying services for enterprises and employees at the core of China's business community. Huigou GO effectively helps enterprises and institutions save operating costs and promote the healthy development of enterprises; at the same time, it helps employees, students, etc. of enterprises reduce living costs and improve the social happiness index.

4. "Hijia Convenience" is a franchise chain brand under Zhongshang Huimin, which is positioned in the professional operation of convenience store brands and empowers and upgrades traditional small stores. Relying on Zhongshang Huimin's strong resource integration capabilities and innovative factory-supermarket docking + farm-supermarket docking supply model, it provides community residents with better quality, fresher and safer basic living supplies and fresh food. At the same time, Zhongshang Huimin's strong platform operation capabilities provide professional store environment upgrades, business management guidance, product operation guidance, efficient logistics support, complete information systems and considerate after-sales service for traditional convenience stores to upgrade to Hijia Convenience. In addition to the traditional convenience store business, Hijia Convenience integrates the advantages of Huifutong and other businesses to truly realize the construction of convenience stores as the entrance to a comprehensive community service platform.

Entrepreneurial spirit

China Merchants Huimin implements the national policy program of "paying attention to people's livelihood, attaching importance to people's livelihood, ensuring people's livelihood, and improving people's livelihood", practices the national strategy of Internet +, adheres to the corporate mission of "benefiting life, benefiting (E) people's livelihood", adheres to the corporate business philosophy of "putting people's livelihood first, benefiting the people with integrity", and practices the corporate core values ​​of "achieving customers and achieving oneself". It combines the company's own development with the development of society, and combines the development of entities with the Internet to meet the needs of community merchants and community residents for business and tasteful life in the Internet era, and delivers high-quality products, services and life attitudes to thousands of households, promotes the implementation of community businesses that are convenient, beneficial and beneficial to the people, and establishes harmonious community relations.

Corporate Honors

2014

In 2014, the All-China Federation of Industry and Commerce named one of the “Top Ten Most Promising Enterprises”.

2015

2015 iResearch China TOP200 Unicorn Enterprises;

2015 Deloitte China's Top 50 High-Tech Fast-Growth Enterprises;

Zhongguancun Unicorn Enterprise in 2015; Unicorn Enterprise of the Ministry of Science and Technology.

2016

CB Insights Asia’s New Unicorn in 2016;

CB Insights Global Unicorn Enterprise and other honorary titles;

Zhongguancun unicorn company in 2016.

2017

2017 Top Ten B2B Enterprises in China;

CBInsights Global Technology Startup “Unicorns”;

Top 100 Chinese B2B FMCG Companies in 2017;

One of the top 100 Internet companies in China in 2017;

2017 China and Zhongguancun Unicorn Enterprise of the Ministry of Science and Technology;

The most investment-worthy enterprise in 2017.

2018

Top 10 B2B Enterprises in China in 2018;

2018 Best Operation Award for Data-Driven Pioneer Enterprise;

2018 China B2B Supply Chain Finance Innovation Award;

The new economic king --- the title of "King of B2B";

2018 New Retail Potential TOP100;

2018 China's Most Investment-worthy Enterprise Award;

2018 China FMCG Supply Chain Recommended Service Provider Award;

2018 China Business Innovation Annual Leading Brand;

2018 Hurun Greater China Unicorn.

2019

2019 CB Insights Global Unicorn Enterprise;

Shortlisted for the "TOP 150 Most Promising Unicorn Companies in 2019" list.

Financing

-In 2014, China Merchants Huimin successfully obtained joint investment in its A round from multiple institutions including Dachen Fund, CITIC Fund, Fosun Capital, Zheshang Fund, Jinpu Fund, Huaxing Capital, and Hongtai Fund.

-In 2016, China Merchants Huimin successfully obtained joint investment in its B round from 10 institutions including Zhonghe Guarantee (HNA Holdings), Zhongchuang Capital, Western Securities, Dimension Capital, and Tongxi Capital, with a financing scale of over RMB 1 billion.

-In 2019, China Merchants Huimin successfully completed a new round of financing of RMB 1.6 billion. This round of financing was led by Jinan Industrial Development Fund, followed by old shareholders such as Dachen Venture Capital, Jinpu Fund, Fosun Capital, and Huaxing Capital.