Another seller was blocked and millions of inventory was frozen!

The successive slashing of sales of several top sellers did not discourage some sellers who wanted to brush orders. To this day, there are still sellers who defy the rules and have their accounts blocked and millions of stocks frozen. With the peak season approaching , some sellers have reduced their inventory by 30% . What's more, the alternative copycat sales of Amazon and Walmart have left sellers in tears.

The seller's account was blocked! Millions of inventory were seized

Amazon’s rectification has never stopped since April this year . First, the big sellers were cut off one after another, and then the small and medium-sized sellers were hit hard. Life is really difficult for sellers.

Earlier, an industry insider revealed that a seller with annual sales of billions of yuan had not yet recovered from the first round of bans when it encountered a second round of bans, and almost all of its brand links were blocked. The reason for the account being blocked was that the seller registered the brand of the blocked store to a new store, and the two were associated, so Amazon blocked the account.

In addition to being blocked due to association, some sellers also ran into trouble at this time when people are afraid of the word "reviews".

Recently, a seller asked for help on a social platform, saying that his account was determined by Amazon to be a BSTC fraud, his account was blocked, and he could not access the backend . Now there is still 1 million inventory in FBA, and he wants to know how to appeal to get his account back.

The email received by the seller from Amazon showed that the seller had violated Amazon's regulations. In the email, in addition to informing the seller that the account was deactivated, the product was removed from the shelves, and the order was canceled, Amazon also stated that it would evaluate the seller's account. If it is found that the seller has engaged in fraudulent behavior, deceptive or illegal activities , and violated Amazon's regulations, all or part of the funds in the seller's account will be withheld.

According to the seller, the account had violated the rules by placing fake orders, so it is very likely that the fake order fraud violated Amazon's policy and led to the account being blocked. Earlier, Amazon had stated its attitude towards such things, that is, zero tolerance for violations.

In addition, the chances of a store being appealed against for fraud on Amazon are almost zero, and most service providers on the market refuse to accept appeals against fraud. This means that the chances of a seller whose account has been blocked due to fraud having a successful appeal are almost zero . Of course, there is no chance of a brand being banned by Amazon for the second time.

For sellers, compliance operations are a commonplace topic, but they should never be ignored. We can all feel the great impact of the Amazon account ban wave in the first half of the year. The performance of the banned companies has declined at best, and the company has declared bankruptcy at worst . Therefore, sellers must eventually return to compliance operations in order to have a better future in the cross-border circle.

As the peak season is approaching, some sellers will reduce their inventory by 30%

As the peak sales season is approaching, many sellers have begun to stock up in order to seize important periods such as Christmas and Halloween. However, under the wave of account bans, sellers' stocking has been divided into two camps.

Cautious sellers: They mainly prepare stocks conservatively, and the stocking volume for peak season is 30% less. There are reasons for these sellers to be conservative in stocking. Some sellers do so because their accounts have indeed been faked and reviewed. As the number of Amazon banned categories continues to spread, they dare not act rashly.

If Amazon later settles the score with you after you stock up a large amount of goods, then all the goods may be wasted, and you can only clear the inventory. Some sellers also said that Amazon’s shipping restrictions have not been completely lifted, so they can’t stock up even if they want to.

The bold group: Focus on openness and rush to recover losses during the peak season. In the first half of this year, Amazon’s large-scale account bans caused heavy losses to sellers whose accounts were banned. Sellers who were not banned were also affected by reasons such as account bans and sudden drop in inventory capacity.

After suffering heavy losses in the first half of the year, they wanted to give it a try in the second half. In order to recover the losses, some big sellers said they were ready to take a gamble this year and stock up 30 million products for the Christmas and Halloween seasons. For them, perhaps only by trying can they have a chance to turn things around and return to their peak.

Judging from the inventory situation of sellers, both conservatives and bolders want to get rid of the shadow of the account suspension in the first half of the year. However, due to the large-scale sales, there are endless incidents of suppliers not being able to recover the payment. Some suppliers have begun to implement new deposit and inventory policies, which may be one of the reasons why some sellers have reduced their inventory. In addition, some suppliers also said that compared with the ordering and inventory situation in previous years, this year's inventory is relatively quiet, which is enough to show the great impact of the account suspension wave.

As for the question of how much stock to stock , industry insiders said that those with no problems with their accounts can stock up boldly, but they need to ship in small quantities and quickly speed up turnover; those with problems with their accounts can choose to stock up in overseas warehouses or choose other options.

In addition, the recent sudden drop in inventory capacity and the collective explosion of popularity have worried many sellers. One seller said that yesterday, more than 1,000 orders were still being placed normally, but today the inventory capacity was refreshed to over 10,000. Now everything is in the red. It is really too difficult to do business on Amazon.

In general, under the wave of account bans on Amazon, sellers are facing problems such as declining sales, rising advertising costs, reduced inventory capacity, and high storage fees caused by stranded inventory. Many sellers are only selling but not buying, which has led many sellers to decide to prepare for the peak season and maybe recover some of their losses.

New tricks of copycat sales have emerged on Amazon , and copycat sales are also rampant on Walmart

I believe that sellers are familiar with the term "follow sellers", because dealing with follow sellers is almost a daily occurrence for sellers. Amazon's own follow sellers and employees being jailed for following company products are not uncommon. A few sellers choose to fight hard, while most sellers choose to swallow their anger.

Recently, the editor saw a seller complaining in the circle of friends: "Now some sellers are selling new products on Amazon as second-hand goods and following the sales. It is useless to register and complain to the brand." It makes people sigh that following sales has also kept pace with the times, and traditional following sales methods can no longer meet their needs.

In fact, this tactic of misrepresenting new products as second-hand products and selling them by follow- up is quite similar to the tactic of clearing out goods . For example, a listing is shown as used good by a small account, and the price of the product is super low. The seller cannot solve the problem even if he complains to Amazon or asks the service provider.

In fact, it is not just Amazon that is plagued by follow-selling. Some sellers said that Walmart even has an official buy box, which makes people sigh at the strength of the follow-selling market. In the chaotic cross-border e-commerce market, follow-selling routines emerge in an endless stream. Once the sales of a product are good, follow-selling will follow. When facing such things, sellers need to be vigilant and improve the competitiveness of their own products. They also need to be fully prepared to deal with the "rogue behavior" of follow-selling.

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