What is GOAT? GOAT Review, Features

GOAT is a global authentic shoe trading platform. GOAT has pioneered a business model that integrates sneaker authentication and delivery. Currently, GOAT offers more than 45,000 categories of sneakers and has more than 1 million pairs in stock. The company has a 10,000-square-foot authentication agency in Hong Kong.

About GOAT

• GOAT has developed proprietary machine learning and computer vision technology to identify potential counterfeits before an authenticator personally authenticates the sneakers. The company collects data on every pair of sneakers purchased and accumulates a huge sneaker database. Artificial intelligence and machine learning models use the database to classify and define the signs of authenticity or counterfeits. After machine learning authentication, authenticators will check every detail on the shoes, such as stitching labels, color textures, etc.
• Since its establishment in 2015, GOAT has accumulated more than 15 million members and 150,000 sellers, and completed four rounds of financing in three years, with a total amount of more than 200 million US dollars, including venture capital firms Accel, Index Ventures and other well-known investment companies, as well as sports goods online retailer Foot Locker.
• According to Statista, the sneaker industry's revenue in 2019 is estimated to be $9.52 billion, and the market is expected to continue to expand at a compound annual growth rate of 10.3% over the next five years, and this number will continue to grow. But for both sneaker enthusiasts and sneaker brands, the problem of fake shoes is undoubtedly the biggest difficulty in the industry; according to incomplete statistics, more than 10% of sneakers resold online are fake.