24 million views, airbrush makeup is a big hit on TikTok

Makeup spray guns become popular on TikTok thanks to their technological appeal

According to Kanta data, the proportion of people exposed to TikTok ads in 2021 almost doubled from 19% to 37%. TikTok's earlier survey also showed that 80% of users said TikTok played a role in their shopping decisions during Black Friday shopping, and about 67% of users said they didn't want to consume, but TikTok stimulated their desire to shop.

Indeed, in recent years, many products have gained attention on TikTok, such as beauty products. Beauty products have always been a topic with a lot of traffic on TikTok.

Many people like to watch beauty videos on TikTok, and they are often very interested in beauty tools and skin care experience. Some novel and interesting beauty tools can easily win the favor of TikTok users, just like the high-tech makeup spray gun below .

Unlike ordinary painting methods, it does not require brushes, cotton pads and other tools, but uses a spray gun to directly spray liquid cosmetics.

On TikTok, a large number of people upload videos of applying makeup with airbrushes. In the main hashtag #airbrushmakeup, we can see that the popularity is as high as 240 million.

Clicking on a blogger who specializes in airbrushing, you can see that she has accumulated more than 800,000 followers and 18 million likes. One of her videos has won nearly 24 million views and more than 10,000 comments, and has directly become a hot topic on TikTok.

Many users have shown great interest in this product that allows makeup to be applied without touching it. One user even said in the comment section that the blogger is from 2030. As you can imagine, the effect presented by the product is full of technology.

Searching on Amazon US, the makeup spray gun introduced by the blogger has a rating of about 4.5 stars and has also been awarded the Amazon's Choice logo.

Google Trends shows that in the past 12 months, the search popularity of "airbrush makeup" in the United States has remained relatively stable, and there are signs of a slight increase in the past month.

In fact, the makeup airbrush is not a new gadget that has emerged recently. Its appearance can be traced back to at least more than a decade ago. Airbrush makeup was originally used for special effects makeup in American Hollywood movies. This tool can make the makeup light, thin, and transparent, more natural, and more fitting. It can also cover the spots, blemishes, fine lines and dull skin on the face very well. Therefore, it is deeply favored by makeup artists and then popularized to the public. It can be said that this time the makeup airbrush has made a great comeback with the help of TikTok.

In addition to makeup spray guns, a classic lipstick suddenly became popular on TikTok last year, causing beauty counters, offline retail stores, and online websites to be sold out for a time.

A TikTok beauty influencer was very surprised by the popularity of this lipstick. She said that people who buy this product are usually mature and older women, so she was surprised to see young girls on TikTok using it.

Fashion critic Michael Nolte believes that the reason for this lipstick sales boom is that the lipstick was launched in the 1990s. For Generation Z, the 1990s is very attractive and symbolizes the model of fashion and beauty. The short video feature of TikTok has also become a supporting force. Compared with photos, dynamic images can better show the texture and effect of beauty products.

From these examples, we can see that if a product is of good quality and has a certain degree of novelty and practicality, it has the potential to become a hit with the support of TikTok.

The Secret of TikTok's Prime Time for Traffic

Now many sellers are also planning to enter the TikTok market, such as Newme, which has received three rounds of financing within a year. It is understood that all of Newme's GMV comes from TikTok, of which 95% comes from short videos on the platform and the remaining 5% comes from live broadcasts.

Undoubtedly, product quality is the core of TikTok's popularity. In addition, sellers pay the most attention to the production and marketing of TikTok videos. In marketing, the release time of the video is also critical, and many people hope to release it during peak traffic.

Recently, Influencer Marketing Hub analyzed more than 100,000 videos worldwide, trying to find the best traffic time to post videos on TikTok (displayed in Eastern Standard Time).

Monday: Prime time includes 6 a.m., 10 a.m. and 10 p.m.

Tuesday: The best time is 9 a.m., followed by 2 a.m. and 4 a.m.

Wednesday: Good timeslots are 7am, 8am and 11pm.

Thursday: 12 noon is the best time to post, but other options include 9 a.m. and 7 p.m.

Friday: The best time is 5 a.m., with 1 p.m. and 3 p.m. being other good times.

Saturday: 11am, 7pm, and 8pm are the best times to post on TikTok.

Sunday: 7 a.m., 8 a.m. and 4 p.m. are all good times.

The study also showed that the best time to live stream on TikTok is from 10 a.m. to 2 p.m. on Tuesdays, Thursdays and Fridays, when users are most active.

Sellers can calculate the corresponding time based on the user's location. If the user group is distributed in multiple countries with different time zones, they can find some optimal time points that overlap all time zones or focus on different regions.

In addition, TikTok has now launched a beta version of search ads. Through search ads, advertisers can reach more users through some commonly used advertising words.

A digital advertising expert demonstrated how to use the search ad on a social platform. According to him, the search ad video will be labeled with a "sponsored" logo and will appear at the top of all search results. This means that users can easily see the ad content in the search results.

The new advertising and marketing plan launched by TikTok allows advertisers to target their target consumers more accurately, because search advertising is an important way for advertisers to approach target consumers. Generally speaking, consumers targeted through search advertising tend to have a stronger willingness to buy than other consumers.

In addition, digital advertising experts said that TikTok will also provide advertisers with a list of common search terms that will drive ad clicks. On this basis, advertisers can build a highly relevant search database on Tiktok and then determine the content positioning, tags, etc. of the video in order to get more value from TikTok's overall marketing strategy.

However, for now, TikTok's search ads are not yet fully formed. When the feature is officially open to the public, sellers can also conduct some experiments based on their own circumstances.

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