SHEIN has invested hundreds of millions of dollars to help designers build their own brands. In the past three years, it has empowered more than 4,600 designers.

Recently , fashion cross-border e-commerce SHEIN launched the 2024 SHEIN   X   Challenge Global Designer Challenge . With the theme of "Radiance " , SHEIN solicits creative works from designers and artists around the world , attracting the attention of many international fashion practitioners and industry leaders .

It is understood that SHEIN   X   The global designer challenge will select the final winner through a combination of public voting and expert review . Well-known fashion experts such as Adrien Roberts (International Fashion Education Consultant), Julien Fournié (   Haute   Couture founder), Jill Wanless ( well - known fashion editor) and Colin Horgan ( independent designer ) will serve as judges for the competition .   Wanless said : " There are still many talented hidden designers waiting to be discovered, so the SHEIN X Challenge is very important. We are providing a platform for aspiring designers to express their creativity and showcase their designs . "

This time SHEIN   X   The Global Designer Challenge is a celebration of SHEIN   The X Designer Empowerment Project is an important event for the third anniversary of its launch . The project aims to discover outstanding designers and artists around the world and provide them with full empowerment from product development to manufacturing , marketing and international logistics , helping designers to turn their design concepts into products and sell them worldwide .   The X Designer Empowerment Program has collaborated with more than 4,600 designers and artists to jointly launch more than 41,000 original works . In September 2023, SHEIN announced that it would increase its investment in the SHEIN X Designer Empowerment Program by $50 million . It is expected that by 2028, SHEIN will   The total investment in the X designer empowerment project will reach 105 million US dollars.

Designers from all over the world are using SHEIN   X is the starting point to build a personal brand , cultivate commercial capabilities , and get the "entrance ticket" to the fashion world .

From design to garment , flexible supply chain leads sustainable fashion

For independent designers and artists , going from design enthusiasts to designers with commercial monetization capabilities requires overcoming many challenges as an entrepreneur . The biggest difficulty is to turn personal design concepts into actual clothing products , which not only requires huge start-up capital in advance , but also comes with the risk of unsalable products .

SHEIN   The X Designer Empowerment Project discovers designers with potential and talent , and provides them with an exclusive online design platform to gain insights into market trends and support them in creating better . At the same time , the flexible supply chain and on-demand production model created by SHEIN can directly help designers produce clothing products . Under SHEIN's on-demand production model , each style starts with an initial order of 100-200 pieces, and then uses market feedback to make sales forecasts and production arrangements . If it is popular in the market, the order will be returned immediately, otherwise production will be terminated. SHEIN   X's cooperating designers not only do not need to find their own factories to build supply chains , but can also respond to market demands agilely through the industry-leading on-demand production model , while promptly satisfying consumers' diverse aesthetic tastes and reducing unnecessary production waste .

In the face of fashion sustainability , SHEIN   The collaboration with designers in 2023 has taken another step forward .   X designer jointly launched evoluSHEIN   by   Design sustainable clothing program . The clothes they designed are not only manufactured in SHEIN's on-demand production model , but SHEIN also helps them apply sustainable materials and technologies in their products , and conducts more in-depth practice and exploration of sustainable fashion .

The starting point of commercialization , fashion products are sold directly to the global market

According to the latest " 2024 Mobile Market Report " released by market analysis agency data.ai , SHEIN once again won the championship in global shopping APP downloads in 2023 , and this is the second consecutive year that SHEIN has topped the shopping app download list. In addition , in the global shopping APP in 2023, SHEIN's active users and penetration rate rankings both rose to fourth place, which is enough to show that its influence and penetration in overseas markets are still further increasing .

SHEIN   The designers who cooperate with the X Designer Empowerment Program will also benefit from the market foundation and reputation that SHEIN has accumulated in the global market . Once the designer's products are launched on the SHEIN platform , they can directly reach more than 150 countries and regions and quickly cover the global market . The huge sales network allows designers in the initial stage to directly enter the "highway" of market sales . They can save the complicated market launch and construction in the early stage , and easily reach global consumers with their products and enter the shopping carts of beauty lovers .

Fashion designer Jacqueline   Even though City has never received professional training in fashion design , she has   X project , she has sold more than 26,000 pieces of clothing on SHEIN , and she is very proud of her achievements : " Difficulties always exist , but nothing is impossible in front of dreams . "

Achieve pioneering design and help designer brands gain popularity

It is understood that turning designers’ designs into products and providing sales opportunities is only the first step for SHEIN to empower designers to grow commercially .   Designers in the X Designer Empowerment Program can also leverage SHEIN’s influence on overseas social media to promote their personal collections and brands online . At the same time, through fashion shows, offline pop-up stores and other forms, they can fully explain their design concepts and passions , present their designs from multiple angles , and further expand the visibility and influence of these designers .

Currently , SHEIN has become one of the world's top four fashion brands , which provides a solid foundation for SHEIN to help independent designers and artists around the world successfully build their own brands .   Aguilar was deeply touched by this and joined SHEIN   Before the X Designer Empowerment Project , she had published hundreds of illustrations on her personal social media accounts for many years , but had never tried to combine illustrations with clothing for sales .

In 2021 , Alyssia passed SHEIN   X designer empowerment project established its own women's clothing brand Latina   Love , and co- created The   Lofty   Mom children's clothing brand . At present , Alyssia has launched many products of the two brands . She has participated in SHEIN's activities many times and shared her creative process on the SHEIN official website : " Being seen is a huge challenge for any creator with creativity , stories and passion . SHEIN chose me , saw my value , and constantly helped me improve my work and abilities . This is an incredible feeling . It not only adds value to my identity as an artist , but also allows me to grow more in my design ability . "

In June 2023 , 25 designers from Europe and SHEIN took center stage on the catwalk in Paris, France .

They created a series of eye-catching and stylish fashions at the SHEIN X Runway fashion show, interpreting fashion works with their own understanding and personality . The designers' original clothing was also launched on the SHEIN platform for consumers around the world to purchase simultaneously .

SHEIN   X   Runway is just SHEIN   X   One of the stages presented by the co-designers . Also in 2023 , SHEIN   X Designer Empowerment Project   Start Art   The Discovery project held offline events in Houston and El Paso, Texas , and created works in famous local blocks and characteristic buildings , combining local elements with modern art to create a new landmark of the city's multicultural culture . While the offline events were ongoing , the SHEIN X APPI Heritage and Hispanic Heritage series were launched , using clothing as a carrier to showcase the creativity of multiple designers in a larger market .

Accelerate growth , professional training escorts the development of designers

It is worth mentioning that joining SHEIN   After the X Designer Empowerment Program , designers can also obtain professional empowerment training , master class resources and industry exchange opportunities , and continue to obtain sufficient nutrients for professional development . For example , at the first SHEIN X Design Summit held in April 2023 , several SHEIN   Designer X met his career idol .

SHEIN invited many fashion industry experts and opinion leaders to attend the event and have round-table discussions with SHEIN   X designer shares successful experience and industry insights , SHEIN   Designers at X also have the opportunity to share and exhibit their own fashion design works in front of their predecessors and establish their own influence in the industry .

SHEIN   The X Designer Empowerment Program will also enter professional art and design schools in 2023 to interact deeply with students who are about to become designers . Through exchanges and master classes at the leading fashion design schools in the United States, such as the Fashion Institute of Los Angeles and the Nanyang Academy of Fine Arts in Singapore , SHEIN hopes to give these future designers the opportunity to exchange market trends and industry dynamics with fashion leaders .

" X " usually symbolizes the unknown and infinity , just like SHEIN   The X Designer Empowerment Project is exploring the future of fashion with design enthusiasts around the world , giving more outstanding designs an unlimited stage .

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