Lazada Sellers Notice: Reasons for Declining Store Traffic (Part 2)

The level of store traffic is like a "barometer" for store operations and survival . High store traffic is bound to be of great help to store products. However, many Lazada sellers always say that their store traffic always inexplicably declines, and their business has been greatly affected. What is going on?

In fact, the traffic decline is not without reason. It may be caused by the small adjustments made by the seller to the store unintentionally. The editor has sorted out several reasons for the decline in traffic and how to deal with it, which sellers can use as a reference.

1. Price fluctuations

For example, when a seller wants to use a certain product in the store to attract traffic, but each product will have a certain loss, then many sellers will choose to increase the price and adjust the original price of the product. This will directly affect the traffic.

If the seller really wants to adjust the price, he can actually use coupons to achieve his goal.

2. Marketing activities or promotions

Some sellers use paid promotion and other marketing activities to attract traffic. Once they stop, it will directly affect the popularity and sales of basic products. In addition, when coupons or discounts expire, it will also affect traffic.

3. Batch removal

Undoubtedly, removing products from shelves in batches will inevitably have a greater impact on the store, and making changes to multiple products at once will easily affect the overall operation of the store. Generally speaking, this approach is not advisable.

4. Modification of main image and title

First of all, the title is very important for product introduction. Try not to make major changes to the title after you initially determine it, otherwise there will be a significant decrease in the number of visitors.

In addition to the title, it is not recommended to modify the main picture . When setting the main picture, it is recommended that sellers only put the core selling points , and avoid too much or too complicated content, which will give buyers a bad visual experience.

The above points are all common situations, and are also the misunderstandings that sellers are prone to. If you are not careful, it may cause a decline in traffic. Therefore, sellers should pay more attention to avoid making similar mistakes.

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