Sellers, please take a look! There are six major development trends in social media

Nowadays, more and more sellers are using social media platforms for marketing . Therefore, sellers need to find ways to stand out from the fierce competition, and it is necessary to grasp the development trend of social media.

Recently, Tech.Co. summarized the six major development trends of social media in 2021. Sellers, come and have a look!

1. Baby boomers go digital

Over the years, baby boomers have been gradually getting involved in social media and e-commerce, and in the past year, they have entered social media in large numbers .

The baby boomer market cannot be ignored , and sellers can also consider expanding their marketing to cover emerging markets.

2. TikTok ’s rise

TikTok began to enter overseas markets in 2017. In 2020, affected by the epidemic, TikTok achieved explosive growth.

Previously, data analysis company App Annie predicted that by 2021, TikTok's monthly active users are expected to reach 1.2 billion.

3. Social + e-commerce is developing rapidly

As early as 2018 , 55 % of shoppers purchased a product through a company’s social media account, and 87% of buyers claimed that social media helped them make a purchasing decision.

Since the pandemic began, 57% of people in nine countries say they are shopping more frequently than ever before. Online shopping has become more popular, and social media platforms have also developed shopping functions, and social + e-commerce has developed rapidly .

4. Video content is growing in popularity

People are watching more and more video content, and the marketing potential of video is huge: in one study , 84 % of people said they purchased a product after watching a company’s video .

One thing to note is that people’s attention spans are getting shorter and shorter, and sellers want to make sure that they are provided with the absolutely necessary information in the shortest possible time.

5. VR and AR change the way of interaction

The virtual reality ( VR) and augmented reality (AR) markets are developing rapidly, with searches for VR surging fourfold globally over the past year .

According to data from Statista, the global VR/AR market size is expected to reach US$73 billion by 2024.

6. A vivid brand image attracts more fans

The study found that 32% of people use social media to find interesting and entertaining content, but 68% believe that companies do not share interesting content on social media.

As Outfunnel CEO Andrus Purde said, social media started with human communication, and the best way to engage your fans is to start and participate in real conversations.

The above are the six major trends in the development of social media for your reference. Sellers can combine their own brands and products to develop effective marketing strategies.

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