Sales increased 3.5 times, and the demand for Russian coffee increased significantly

Russian e-commerce is also in a period of rapid development. In addition to the high sales of electronics, furniture and home categories, as the pressure of life and work increases, the demand for coffee has also increased. Not only can it refresh the mind, but a moderate amount of coffee is also good for health.

Yandex.Lavka 's survey found that local online coffee sales are growing. According to sales data, coffee sales have been growing since the spring of 2020, and sales in 20211 have more than doubled compared to 2020. The most popular types of coffee are drip coffee, capsule coffee and ready-made coffee.

In the past 6 months, consumers have the highest demand for drip coffee , with its sales increasing nearly 3.5 times, and its share is almost equal to that of coffee beans in the fourth quarter of 2021. Among them, consumers prefer to order mixed coffee, with several different flavors in one package to meet different preferences and feel fresh every day .

Based on the sales volume of the past two years, capsule coffee has the highest share , which is very convenient and simple to operate and suitable for today's fast-paced life . The fastest of all coffees is instant coffee, and its sales volume also increased last year, while the sales volume of freshly ground coffee began to decrease.

Russians began to buy ready-made coffee more frequently , and the demand for ready-made coffee has increased by 40% since December 2020. Not only the number of orders has increased, but also the number of sellers . At the beginning of 2020, there were only a few dozen coffee sellers on Yandex.Food, but by 2022 there were already several hundred sellers.

In terms of origin, Russians prefer Brazilian coffee, Colombian coffee and Ethiopian coffee, and consumers' demand for blended coffee has increased compared to single-origin coffee.

The popularity of coffee has also sparked interest in new drinks , with Russians starting to order not only classics such as cappuccino, latte and Americano , but also other less popular styles.

Russian e-commerce is in a growth phase, with sales of products in many categories increasing continuously. Sellers in related markets should also pay more attention to local developments.

Russia

coffee

Europe