What is Gearbest? Gearbest Review, Features

Gearbest is a B2C self-operated platform under the cross-border e-commerce company Global Easy Shopping. It is an American online shopping platform specializing in electronic products, small appliances and fashionable menswear. Gearbest was launched in 2013 and officially opened its business to investors in April 2019.

About Gearbest

Gearbest is currently the largest self-operated e-commerce comprehensive channel for cross-border exports in China. It ranks among the top 30 e-commerce websites in the world in terms of traffic, and among the top five e-commerce websites in many developed countries overseas.

Gearbest works closely with more than 5,000 well-known Chinese brands and top suppliers, including more than 1,000 top brands such as Xiaomi, Lenovo, Huawei, etc. Gearbest has more than 1 million SKUs online, with more than 1,000 new arrivals every day, providing users with a wealth of shopping choices.

In 2017, Gearbest used second-level domain names to launch seven minority language websites. The logistics, warehousing and payment of these websites are highly connected with local resources, and the product selection and pricing are very localized.

Business Strategy

In terms of business strategy, Gearbest mainly focuses on emerging markets with small languages, thereby avoiding the advantageous market areas of other e-commerce giants and gaining location advantages in emerging markets. Market regional differences have become one of the keys to the differentiated development of comprehensive e-commerce platforms with rich categories such as Gearbest.

Cooperation Model

Admission Standards

Advantages

1. The platform's powerful agency operation service capabilities

During the trial operation, through the in-depth cooperation experience with selected sellers, Gearbest improved the "one-to-one shop assistant" agency operation service and provided sellers with data services, including user portrait analysis, boutique analysis, user needs and pain point research.

2. Provide sellers with low-cost traffic trial sales

Gearbest platform has an average of 189 million visits per month, ranking among the top 30 e-commerce websites in the world in terms of traffic, and among the top five e-commerce websites in many developed countries overseas. The platform can provide sellers with marketing projects with huge traffic influx, such as brand week, super category day, flash sales, theme activities, and single product launches.

3. Accurate traffic delivery across all channels outside the site

Gearbest traffic platform brings together more than 100,000 Internet celebrities and more than 80% of the big V partners in the global 3C category. With dedicated BDs to follow up the entire marketing process, Google ads and Facebook ads are accurately placed, and EDM reaches more than 20 million active users. At the same time, Gearbest's social media aggregation matrix has 8 million highly sticky active users. The platform will support sellers in word-of-mouth marketing, affiliate marketing, advertising, SEO, EDM, and official media traffic channels.

4. In-depth cultivation of target markets

Gearbest has built a global user system, launched 23 national websites (core sales countries are Germany, France, Brazil, the United States, Spain, Portugal, etc.), and has more than 10,000 alliance customers in Europe and the United States. Smart home and small appliances account for 60% of the market share in the region. At the same time, Gearbest is focusing on entering emerging markets such as Latin America, North Africa, and Eastern Europe.

Awards

On February 6, 2018, the Think with Google annual summit was held in Beijing. Google and WPP Group announced the "BrandZ™ Top 50 Chinese Overseas Brands in 2018" ranking list. Global Easybuy's two major cross-border e-commerce brands, Gearbest and Zaful, were both on the list.