However, the United States is only a microcosm of the global toy market. As a large number of sellers rush to seize this market, problems such as toy recalls, infringements, and removal from shelves also follow ... Another popular toy has been removed from Amazon Foreign media reported that recently, large-sized cartoon chimpanzee plush toys sold in the form of a funny couple on the Canadian site have been urgently removed from Amazon because they were suspected of containing racial discrimination. The toy is understood to be styled similarly to Goreyvogel cartoons , which were popular in the late 1800s and were used in everything from children's books and toys to advertising and entertainment. On Amazon, the cartoon chimpanzee doll is sold in several sizes and costs between $48.50 and $111.44 . After seeing the removal news, the editor searched for related products on Amazon and found similar gorilla toys with high ratings and many buyer reviews, which shows how much overseas consumers like this type of product ↓ In response to questions about racial discrimination, a spokesperson for Amazon Canada said the plush toys will no longer be sold and all sellers must comply with sales guidelines, otherwise they will be subject to penalties including cancellation of their accounts. It is worth noting that foreign media reported that through Internet searches, this chimpanzee cartoon plush toy can be purchased from many wholesalers in mainland China, including AliExpress. This time, the spearhead is directly pointed at Made in China. On Amazon, it is not uncommon for products containing racially discriminatory elements to be removed from the shelves, but sellers should still pay more attention to news in this regard and be careful not to step on landmines! Small toys occupy a big market The sales in the toy market have been rising year by year and the trend is unstoppable. Some time ago, Canadian toy giant Spin Master announced its 2020 financial report and fourth-quarter results, and the data was shocking. Data shows that in 2020, Spin Master achieved revenue of US$1.57 billion, of which total sales of activities, games, puzzles and plush toys increased by US$53.5 million, with total sales reaching US$511.2 million. In North America , in addition to Canada, the American toy market is even larger. The editor searched for related keywords on Google Trends and found that the popularity has been soaring ↓ Entering the second quarter of 2021, the popular trends in the US toy market are also worthy of sellers' attention. In the Toy Trend Brief released by the American Toy Association , family jigsaw puzzles, outdoor activity toys, nostalgic toys and role-playing toys stand out and will become a major trend in 2021. However, there are some toys that are always recalled and removed from the shelves because of potential dangers, such as missile launcher outdoor toys, boxing toys, etc. Although the size of the toy market will continue to grow, sellers should be more cautious when listing these products to avoid recalls, infringements or removals in the future. Amazon Platform Cross-border e-commerce market |
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