Online purchases in Spain increased by 60%, and female consumption increased by 90%!

  According to data from Spanish electronic bank Bnext, although Spaniards' shopping in physical stores has dropped significantly, online shopping in Spain has increased by 62.5% since 2020.

Bnext compiled the report based on a comparison of the consumption and spending habits of more than 400,000 users between 2019 and 2020.

Before the outbreak of the COVID-19 pandemic, Spanish consumers aged 40 to 49 spent the most on online shopping, accounting for almost 26% of their personal spending budget, followed by young people aged 20 to 29, who accounted for 25.3%. It is particularly noteworthy that in 2020, the proportion of online shopping budgets of Spaniards aged 60 to 69 increased by 71%, and a shopping boom among the elderly emerged. At the same time, the shopping budget of young Spanish people aged 30 to 39 increased by 67%.

During the pandemic, Spanish people's spending on food and daily necessities increased by more than 25%. In 2020, traditional chain supermarkets remained the most popular place for Spanish people to shop. However, the average spending in the online retail industry increased by 8.3% last year. Online platforms such as Amazon and AliExpress showed their advantages during the pandemic, bringing peace of mind and confidence to people at home.

Data shows that since the epidemic lockdown, Spanish women's average spending on the AliExpress platform has increased by nearly 84%, and on the Amazon platform, women's average shopping spending has increased by more than 72%.

The epidemic has changed the lives, interpersonal relationships, work and consumption habits of the Spanish people. Due to the strict implementation of prevention and control measures across the country, people's movements are restricted, and accordingly, people's spending on travel and transportation has decreased, down 18% and 10.3% respectively compared to 2019.

From a gender perspective, since the summer of 2020, men have spent 38% of their budget on online shopping, 14 percentage points higher than the same period in 2019. For women, the proportion of shopping expenditures has almost doubled (93.4%). At the same time, since 2020, women have spent the most on online shopping, up 90% from 2019.

Among them, the products most favored by women are mainly concentrated in the fields of fashion and health. The Bnext research report pointed out that overall, the average consumer expenditure of Spaniards in these two areas also increased slightly, up 1% and 1.5% respectively compared with 2019.

Online shopping models are becoming increasingly mature in Spain, and the strength of the female consumer market cannot be underestimated.

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