Russians’ spending on shopping apps grew 227%

The epidemic has promoted the development of global e-commerce. Coupled with the popularity of smartphones and the deepening of trade between countries, products from all over the world can be purchased without leaving home with just a mobile phone. According to statistics, the total number of installations on Russian shopping apps doubled in 2020.

Among them, the Android market is dominant. In the fourth quarter of 2020, consumer spending on Android retail applications increased by 71%, and the iOS system increased by 84%.

The survey showed that Russian spending on mobile apps was not high in early 2020 and during the pandemic, but there was a significant increase in October before last year's holiday shopping season.

A local AppsFlyer representative believes that "retailers should focus on mobile device investments, especially mobile shopping apps, in the fourth quarter of this year to prepare for the upcoming holiday shopping season in order to achieve strong performance."

He also said that for marketers, the effectiveness of marketing campaigns is much higher in the app. " It is also worthwhile to interact with existing customers, no matter where they are, they can navigate to the right place in the app through various links. "

Nowadays, people spend more and more time on their mobile phones, and marketers' promotion expenses on mobile phones are gradually increasing. In addition, the previous iOS system updates have also brought pressure to Android marketers, and the budget has increased. The installation volume increased by 37% from April to July 2021.

In addition to basic e-commerce apps, social e-commerce is now even more popular, which is inseparable from mobile phones. The right thing to do is to target consumer psychology and cast a wide net through various channels.

Moreover, according to recent data, Russia's online transaction volume reached 1.535 trillion rubles from January to June this year . It is estimated that by the end of 2021 , the transaction volume of Russia's online trading market may increase from 3.221 trillion rubles in 2020 to 3.478 trillion rubles , and the momentum is still strong.

Relevant sellers should also pay attention to the local market in a timely manner and prepare for peak season sales.

Russia

E-commerce

Europe