A new record! TikTok's global user spending is about 2.3 billion US dollars

As a company with 1 billion monthly active users, TikTok not only has a large user base, but also more and more people are spending money on it. According to Sensor Tower Store Intelligence data, users spent approximately $2.3 billion on the app in 2021, including Douyin. This figure is a 77% year-on-year increase compared to 1.3 billion in 2020.

TikTok's consumer spending reached $824.4 million in the fourth quarter of 2021, more than double the $382.4 million in the same period of 2020. Although China remains TikTok's largest consumer market, the consumption potential of TikTok users around the world cannot be underestimated.

According to the report, the United States remains TikTok's second largest source of revenue. In the fourth quarter of 2021, American users spent nearly $110 million on the app, accounting for 13% of global revenue. This is five percentage points higher than the fourth quarter of 2020.

It is worth noting that TikTok's installation volume declined in 2021, to about 740 million times. This is a 25% decrease from 980.7 million times in 2020. A lot of this is due to India's boycott of TikTok's entry into the market in mid-2020.

After the outbreak of the epidemic in 2020, TikTok has shown explosive growth. Although the number of downloads has slowed down in 2021, it does not mean that TikTok is on the decline. In addition, TikTok itself is constantly innovating, launching and improving various features to attract new users and retain existing users.

Last month, TikTok launched a "Creator Next" program , which the official described as "eligible creators can easily unlock new tools as a reward for their creativity on TikTok." The new tools include "tips" and "video gifts."

The "tipping" tool is a feature of the payment company Stripe , which allows fans to tip their favorite creators. After deducting the service fee, the creator can get all the remaining money; while the "video gift" tool is an extension of the "live gift" function, fans can buy virtual diamonds and give them to the creator of the video, and the creator can exchange the diamonds for cash.

TikTok's various new features attract and consolidate more users, making the traffic pool larger and larger. Therefore, for sellers and companies, TikTok is a good "position" for publicity. A large user base also means that the exposure rate is relatively high when advertising is placed. Therefore, in addition to traditional media advertising, social media platforms like TikTok are also a good choice for sellers and advertisers to place and promote.

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