Traffic explosion! Fan sellers' sales increased 9 times in half a year

This summer, the temperature in some cities in Southeast Asia hit record highs. The temperature in Bangkok, the capital of Thailand, once reached 41°C, and Singapore also rose to 37°C, the highest temperature in 40 years. The demand for local people to cool down and escape the heat is unprecedentedly strong, and cooling products have ushered in a hot selling period.

According to the report "Southeast Asia in Transition", more than half of Southeast Asian consumers are e-commerce users, and online shopping has become their only choice. On Southeast Asian e-commerce platform Lazada , sales of products related to " Cool Summer " have risen rapidly, and it is a good opportunity for merchants to take advantage of the trend.

Monthly income tripled! The secret to traffic growth for home appliance merchants

Southeast Asia has high temperatures all year round, and the summer is even hotter, so there is an ever-growing demand for various cooling products, and fans are indispensable as cooling tools. Compared with China, the local fan sales peak season lasts from early March to July, a total of 5 months.

JISULIFE focuses on the field of small fans , changing the mechanical image of traditional desktop fans. It emphasizes creativity and technology in its products . The fans can be used in various scenarios such as handheld, neck hanging, desktop, etc. The products combine beauty and practicality .

Southeast Asia has significant business opportunities. JISULIFE hopes to develop a hot-selling brand of fan-type light electrical appliances in this market. After research, it was found that Lazada's market share in Southeast Asia and the tonality of its refined platform operations are in line with its own requirements, so it chose Lazada as the first stop to enter the Southeast Asian market.

Currently, JISULIFE has more than 40 products in Lazada , and has seen a significant sales growth in the first half of this year . New challenges have also come with it, such as traffic bottlenecks and brand influence that needs to be further improved.

JISULIFE introduced that the store initially received limited natural traffic and the average daily order volume was not ideal. In order to promote the store's products and encourage users to place orders, it enabled Lazada's super promotion tool.

" Opening advertisements can bring traffic to the store, weight and ranking to the links, accumulate a certain amount of popularity in the early stage, and have the opportunity to create a 'hot item' for the store. At the same time, using advertising tools has accelerated the brand promotion of JISULIFE . This promotion method is often more efficient, can attract more consumers' attention, and can lay a good foundation for the subsequent operation of the store. "

With the increase in advertising investment and precise product selection optimization, JISULIFE 's natural traffic and fan accumulation have increased significantly, and ushered in a big explosion in the middle of the year.

During the 6.6 promotion, JIS ULIFE store advertising investment accounted for more than 42% of GMV, the promotion exposure in the 5-day promotion reached 770k+, and the CTR exceeded 3.47%. Compared with the same period of the 3.3 promotion, the brand store's monthly visitors increased by 286%, the store's organic income increased by 292% month-on-month, and the ROI increased by 64% month-on-month; among them, the store's main promotion of the Quanxiaobao automatic product selection plan, the ROI also led the store's overall advertising performance .

The advertising strategy magnified its seasonal product advantages. During the promotion period, JIS ULIFE's manual plan focused on the main styles of the store, and created two plans, the through train and the super recommendation, according to the product category. The through train selected search terms with strong product attributes; at the same time, the super alliance plan remained open to obtain more external potential user traffic.

JIS ULIFE uses a non- stop advertising strategy, mainly based on fully automatic plans, combined with manual plans for the main models to increase exposure. On average, 3,000+ core users are guided to visit the store through advertising every day , and the store sales have increased 9 times in half a year .

Now, JIS ULIFE has become the top seller in the home appliance category on the Lazada platform . Analyzing the reasons for its success, in addition to the differentiated innovation advantages of its products, decisive advertising and active operations are also a major boost: sufficient promotion has brought more visitors and transactions, driving sales up and forming a positive cycle. For sellers who want to quickly capture traffic and build brand power, using Lazada Super Promotion is a must.

Exquisite camping is on the rise, and outdoor power supplies are "going wild" in Southeast Asia

Lazada Super Promotion not only brings higher traffic to merchants, but also helps merchants achieve growth from 0 to 1 in Southeast Asia when opening up new markets. Outdoor power supply is a good example.

Camping is popular in Southeast Asia. In hot summer weather, people prefer to cool off in the mountains and streams, and camping products are often on the best-selling list . In the past two years, exquisite camping has become a new trend in global outdoor travel, and this trend has also blown into Southeast Asia. Whether it is park camping or outdoor tent camping, outdoor power supplies have gradually become a must-have equipment.

The outdoor power bank has a built-in lithium-ion battery and is a small portable charging station that can store electrical energy. It has multiple interface outputs such as car charger, USB, Type-C, AC, DC, etc. It can power a variety of devices at any time, such as kettles, electric fans, laptops, cars, etc. Consumers' pursuit of quality of life and the popularity of exquisite camping have made a safe and durable outdoor power bank more popular.

Seeing this opportunity, a domestic dark horse brand of outdoor power supply entered Lazada last year, committed to building a high-end outdoor lifestyle brand.

However, outdoor power supplies are still a new category with limited market penetration in Southeast Asia. Despite its strong brand endorsement, the brand also faces the key problem of low user awareness. Which consumers will use outdoor power supplies? After research , it identified two types of core customers: young consumers who are keen on outdoor camping and craftsmen who have unstable daily power supply. After that, it launched the Lazada Super Alliance to attract potential customers in a targeted manner.

In order to establish market awareness and quickly increase popularity, the brand chose the "Super Nova" plan, which is a special incubation tool for new products. It can expose and attract new products through exclusive display positions. Products are selected according to the degree of new product promotion, combined with the merchant's intelligent promotion plan, and after testing for one month, high-potential new products are put into the manual incubation plan for continuous incubation, and finally the hot-selling products are selected.

In the first half of this year, the brand saw the spring and summer outdoor craze and began to increase advertising in full swing from February. As the store's product exposure increased, its revenue and visitor volume naturally increased.

During the 6.6 mid-year promotion, the brand fought a great battle: after using super promotion, GMV increased by nearly 2 times, and the promotion GMV accounted for nearly 50% of the total store GMV. The promotion exposure in 5 days of the promotion reached 288K+, and the ROI effect also increased from 12 during the 3.3 promotion to 33+, a full increase of 20. The promotion effect is amazing.

To their surprise, by promoting high-potential and hot-selling products, the store's single main product received more than 1,500 clicks in the three days before and after June 6, with a return on investment of more than 65%. After opening the advertisement, the number of visitors per day reached more than 2,000, and the number of orders increased steadily .

Long-term and effective advertising operations are the core solution for businesses.

A week before the big sale, the brand began to launch large-scale advertising, opened an independent full-effect treasure plan for the store's top 20 products, established different advertising plans by category, and opened the automatic recharge function. Seizing the high-quality traffic of the big sale, the brand used super promotion tools to improve the visibility of the entire store, and its sales volume surpassed similar stores. In addition, with exclusive discounts, gifts, multiple discounts for multiple items and other gameplay tools, the conversion efficiency of large traffic has also been greatly improved.

This effort is also used in daily life. It adheres to the long-term delivery strategy and continues to launch the full-effect treasure plan regardless of big promotions or daily life to obtain more traffic. The brand has finally ushered in a huge sales boom in this big promotion by constantly accumulating traffic on a daily basis and making plans for big promotions.

From breaking into new markets with the niche outdoor power supply category, to small fan expert JISULIFE breaking through traffic bottlenecks, Lazada Super Alliance is helping more merchants to expand their presence in Southeast Asia.

With the improvement of economic level, Southeast Asia has become more and more receptive to high-tech quality products, and Chinese brands are coming to the market. Different from mass-market products, the segmented track requires a high ability of brands to accurately lock in customers. In addition to high product quality and service, sellers also need to properly leverage platform promotion. Only by making comprehensive efforts can they make a stunning blow after the sharp sword is unsheathed and win a market in Southeast Asia.