Walmart's tech incubator Store No. 8 has launched a new subscription shopping service called "Jetblack," which allows shoppers to quickly order items via text message. During the testing period, the project was code-named "Code Eight."
About Jetblack Jetblack was founded by former Rent the Runway co-founder Jenny Fleiss in March 2017. The service is now available in parts of Manhattan and Brooklyn and is also the first product of Store No. 8. The service combines artificial intelligence with the experience of professional buyers in various categories. The SMS ordering format is very suitable for urban customers who are busy on weekdays, covering everything from birthday gifts to household necessities.
Target Group Jetblack's target audience is the wealthy, especially family consumers. Jetblack focuses on helping "time-strapped urban parents" find more efficient shopping methods.
Service Method This service can meet personalized needs. When customers need something, Jetblack members only need to send a text message to Jetblack, and they will receive a text message with product recommendations. For example, when a consumer sends "I need to prepare a gift for my 10-year-old daughter's birthday party", Jetblack will provide suggestions, and then shoppers can choose from the photos of items sent to them via text. Jetblack said that these suggestions are solutions that combine artificial intelligence and suggestions from professional buyers in the fields of family, health, parenting, fashion, and health.
Supply Currently, Jetblack's supply mainly comes from Walmart and professional e-commerce website Jet.com. In some categories, it also provides some goods from other retailers such as luxury department store chain Saks Fifth Avenue., beauty chain Bluemercury and furniture retailer Pottery Barn. Jetblack is not yet able to handle fresh food business. It is working with third-party delivery service providers such as Deliv and Uber to enrich its supply chain.
Member Services and Fees 1. After becoming a member of the program, consumers can receive product recommendations in text form via SMS and complete their shopping. Jetblack members can enjoy same-day or next-day delivery services and free gift wrapping services. Jetblack does not set a minimum spending limit, and if you want to return the product, the company's courier service staff also supports door-to-door pickup. 2. Jetblack charges members a monthly subscription fee of $50. |
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