Involving 257 hot words, Google reveals Americans' shopping trends in the post-epidemic era!

Recently, Google released Americans ' search habits before and after the outbreak (January 2019 to December 2021), involving 257 popular search terms.

Google divides these searches into three categories: searches that increased during the epidemic and remain high to this day, searches that increased during the epidemic but have now fallen back to previous levels, and searches that are not affected by the epidemic.

The search terms that increased and remained high during the epidemic include: computer accessories, computer monitors, fax machines, printers, scanners, headphones, cleaning supplies, washing machines, closet storage, dishwashers, grills, kitchenware, home clothes, dressing tables, outdoor umbrellas, skin care, hair care, cat toys, cat snacks, dog supplies, fish food, action figures, card games, etc.

Using these search terms, we can find:

Due to the epidemic, many Americans have to work from home, which has led to an increase in searches for computer supplies such as computer accessories, fax machines, scanners, computer monitors and printers.

In addition, beauty and self-care products have become more mainstream due to people spending more time at home and the stress caused by the epidemic. Americans often search for nails, skin care, hair care, massage, home clothes, etc. on Google.

At the same time, staying at home has made people's time more flexible, and Americans may choose to do home improvements or car maintenance. This has led to an increase in searches for auto parts, power tools, and home and garden supplies. While exploring renovation activities, Americans are also looking for entertainment away from the crowd, such as roller skates, disc golf, and card games.

It should be noted that not all search terms that surged during the epidemic can remain high. At present, the search volume of many terms has returned to the pre-epidemic level, such as gaming chairs, puzzles, toilet paper, towels, baby wipes, etc.

In addition to these, the search volume for many daily necessities such as eggs, biscuits, coffee, salt, etc. is basically not affected by the epidemic.

If the seller wants to check the specific situation, he can go to the relevant Google website to query:

https://thenewnormal.is/

USA

Shopping Trends