Attention! Amazon Accelerate Program is now available

Yesterday, Amazon US issued a new announcement stating that the Amazon Accelerate program will officially launch on October 20, 2021.

Amazon said that Amazon Accelerate is available to all sellers and is free. At the same time, Amazon pointed out that the Amazon Accelerate activities will be divided into five categories and carried out in the form of group discussions.

Category 1: Selling on Amazon - Learn more about tools, policies, account status, and support options

Category 2: Shipping and Fulfillment – ​​Learn about the seller’s shipping and fulfillment options

Category 3: Advertising – Increase seller visibility, attract more shoppers and increase sales

Category 4: Build your brand – Sell your own brand products by increasing brand awareness and loyalty

Category 5: Global Sales – Exaggerate the seller’s reach and reach hundreds of millions of customers around the world

Through the Amazon Accelerator program, manufacturers can exclusively release branded and innovative products on Amazon and have the opportunity to become suppliers of Amazon's own brands. In addition, suppliers can also create their own Amazon exclusive brands and register trademarks for them, which will be sold exclusively by Amazon.

For sellers, sellers participating in the Amazon Accelerator program will have the opportunity to become Amazon's own-brand suppliers. Amazon will select successful Amazon Accelerator program participants as Amazon's own-brand suppliers and may purchase certain brand products participating in the Amazon Accelerator program. If Amazon chooses to purchase the seller's brand products, the price of the seller's brand products will be included in his Amazon Accelerator program agreement.

It is worth mentioning that Amazon will guarantee exclusive sales rights for the seller's brand, and other sellers will not be able to add quotes under the ASIN. The brand will also receive a series of marketing support, including selling products on the Amazon website and free participation in the Amazon Vine program. Products with high ratings and reviews may also receive more advertising space on the Amazon store. This time, sellers will not only avoid the trouble of being copied by others, but may even get greater product exposure opportunities.

The last point is also very important. Sellers can test innovative products through the Amazon Accelerator program and quickly obtain feedback from buyers, which undoubtedly gives sellers a good opportunity to conduct market research. I believe that more and more sellers will stand out through the Amazon Accelerator program and make a lot of money during the peak season.

Amazon

Seller