European e-commerce websites increased by 221%, with Germany's e-commerce market ranking first!

According to the latest public data, the number of European e-commerce websites increased by 126% in 2022. Compared with the data in 2019 before the epidemic, the number of e-commerce websites increased by 221%. It is currently the leader in the creation of e-commerce websites in the world, and the number of e-commerce websites in the world has increased by 42%.

There are 44 countries and regions in Europe with a population of about 750 million. According to data released by Postnord, the number of online shopping by European consumers reached 297 million in 2021, and according to the estimated data provided by the surveyed consumers, the amount of online spending by European consumers in 2021 reached 465 billion euros.

The global blockade over the past two years has given a strong impetus to global e-commerce sales. According to the "2021 European E-commerce Market Research Report" released by European payment giant Nexi, in terms of market size, the top three largest European e-commerce markets are Germany, Italy, and France. In 2021, Germany's e-commerce sales reached 190 billion euros, an increase of 18% year-on-year; while Italy and France's e-commerce sales in 2021 reached 186.7 billion euros and 123.4 billion euros, respectively.

In addition, Nexi data also shows that the Netherlands, Ireland and Austria are all countries with great potential for e-commerce in Europe. 87% of consumers in the Netherlands frequently shop online, and 81% of consumers in Luxembourg frequently shop online. Among all European countries, Austria and Germany have the most cross-border business, with the proportion of cross-border shipments by sellers being 18% and 11% respectively.

According to the "European E-Commerce Report 2021" released by Ecommerce Europe, the proportion of European e-commerce revenue to GDP has gradually increased from 3.11% to 4.6% from 2017 to 2021. The contribution of European e-commerce to GDP cannot be underestimated.

In the period of rapid development of the cross-border e-commerce industry, Europe, as one of the largest and most developed regions for e-commerce and currently also the fastest growing region for e-commerce websites in the world, has naturally become the first choice for many companies to deploy their businesses. In different European countries, the most popular products and online shopping platforms vary among consumers.

Lengow's "2022 European E-commerce Market Trends Review" report shows:

In Germany, more consumers are beginning to turn their attention to high-quality products and platforms from Germany;

In France, consumer acceptance of digital payments and speed of online shopping will reach new highs in 2022;

In Belgium, most English speakers living in the country prefer to shop online on German e-commerce platforms;

In the Netherlands, the local website Bol.com is the most visited e-commerce platform in the market;

In the UK, more than 57% of British consumers will choose to shop online through e-commerce platforms in 2021, and 25% of the country's total online consumption is completed through Amazon;

Poland, Allegro has always been the e-commerce leader in the Polish market;

Italy, in 2021 more than 50% of Italians purchased from international websites such as Amazon, eBay, and Aliexpress due to a lack of local purchasing options;

Norwegian consumers have a strong interest in shopping on cross-border platforms, with Zalando, Wish and eBay ranking the top three.

From the perspective of the reasons why European consumers shop online, Nexi data shows that the three main reasons are convenience, low prices, and a wider range of product categories. The main reason why consumers give up online shopping is that the shipping price is not displayed until the last step of payment. The high shipping price is not displayed transparently enough, which loses one-third of potential consumers.

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