With monthly sales of millions of dollars, a large number of sellers quickly received orders and rushed into SHEIN to do long-term business

Since the beginning of this year, cross-border e-commerce sellers generally feel that it is "difficult". With the increase of new entrants, the traffic of various e-commerce platforms has been divided up, and a large number of sellers have seen a decline in traffic, a drop in orders, an increase in operating costs, and meager profits...

However, some sellers have bucked the downward trend. Some of them are new sellers who have achieved monthly sales of 3 million US dollars in less than half a year at SHEIN, while others are veteran sellers who have increased their monthly sales from 200,000 to 4 million in five years.

As the platform strategy deepens, SHEIN, based on more than ten years of mature experience in the international market and a large number of overseas users, has innovated its supply chain system to "lead" more sellers to make money overseas.

Rapid growth , new sellers exceed 3 million US dollars in monthly sales

Recently, Forbes China launched the “Top 50 Multinational Companies” for the first time. SHEIN is on the list and is the only e-commerce company on the list.

Apptopia's global app download list shows that SHEIN was installed 229 million times in 2022, making it the world's most downloaded shopping app. According to statistics, SHEIN now has more than 250 million global visits per month, and more than half of the traffic comes from direct visits.

The huge traffic advantage has brought benefits to sellers on the SHEIN platform, and fashion shoe seller Joey is one of them.

At the end of 2022, Joey became one of the sellers on the SHEIN platform. After passing the entry review, he put more than 2,000 products on the shelves within two weeks. Soon after, Black Friday and Cyber ​​Monday arrived, and sales soared to over one million US dollars.

Taking advantage of the platform 's 0 commission in the first three months and only 10% commission in the later period, Joey further reduced costs. The same product is priced 7 US dollars lower than other platforms, which benefits consumers while also building its own moat.

After just a few months of operation, Joey's monthly sales have reached about 3 million US dollars, and he has grown into a SHEIN big seller. He plans to make SHEIN one of the top three sales channels within the brand within one or two years, and at the same time move towards becoming a top seller.

Unlike other cross-border platforms, the SHEIN platform provides sellers with a "menu-style" choice of overseas expansion through different cooperation models of agency operation + independent operation, allowing many high-quality products and brands to easily open up the international blue ocean market.

Chen Cheng, who is engaged in the household goods trading business, said frankly that he initially cooperated with SHEIN because he was attracted by SHEIN's regular payment repayments, and later the cooperation became closer because SHEIN is a platform that is truly willing to empower and support sellers.

In product development, Chen Cheng's product selection team will maintain close contact with SHEIN buyers, firmly grasp style trends, and discover popular codes and best-selling items as much as possible; in terms of service, they will improve delivery efficiency and reduce delivery error rates.

As the cooperation with SHEIN continued to deepen, Chen Cheng's confidence also continued to grow. In the past five years, he has increased his sales from 200,000 a month to 4 million , and the sales are still growing.

Take steady steps to make your business last longer

Building trust between Chen Cheng and the SHEIN platform was a steady process. Now he will continue to delve into and explore multiple categories here, leverage the advantages of early entry, and use the SHEIN platform to make Chinese manufacturing achieve greater success globally.

Chen Cheng believes that his transformation was greatly influenced by SHEIN, which made him feel that SHEIN was a platform that truly wanted to do business well.

Like Chen Cheng, many sellers decided to stabilize on SHEIN after experiencing rapid development and do long-term and stable business with the platform.

Zhou Yunbin is a new generation seller who joined the SHEIN platform in 2022 and started to operate resin ornaments independently. Without any experience of going abroad, his first challenge was to find out what overseas consumers like, which made him rack his brains.

The professional support of the SHEIN platform allowed Zhou Yunbin to stand on the shoulders of giants. SHEIN would check the factories and qualifications offline to ensure that their factories had sufficient supply capacity; fully communicate the platform's concepts and user characteristics, so that he had a preliminary understanding of overseas consumer needs.

Today, Zhou Yunbin sells more than 500 items every day on the SHEIN platform. The turnover has also increased 400 times from more than 2,000 yuan a day. Zhou Yunbin said with emotion: "SHEIN will provide path references and a lot of practical guidance, allowing us to catch a fast ride."

The home furnishing industry is a non-standard industry, with difficulty in technology penetration and innovation. After a year of exploration and learning, Zhou Yunbin has learned to review sales, analyze popular styles and popular elements, and launch more hot-selling items that meet overseas needs.

As the business expands, production and warehouse management is another major area that Zhou Yunbin wants to improve. In order to synchronize production factors and information throughout the entire process more accurately and in real time, it is necessary to digitize and online the entire chain. These are all based on SHEIN's mature experience and methodology accumulated over the past decade.

Zhou Yunbin began to attend supplier conferences and merchant meetings held by SHEIN. Over the years, SHEIN has continuously improved the digitalization level of its partners' supply chains through daily and special training, from the full-process use of digital technology tools, to the analysis of business dashboards, to the training of skills in various modules such as quality management, to improve the overall flexibility and operational capabilities of suppliers, which has become another secret to his rapid growth.

In the domestic market, especially in the past one or two years, cross-border platforms have emerged. Zhou Yunbin said that he only chose to work on the SHEIN platform. One of the core reasons is that "it can do business stably and for a longer period of time."

In Zhou Yunbin's view, the governance rules of the SHEIN platform are also more stringent. "Time is the judge. I believe victory will tilt towards long-termists."

The platform has multiple modes, allowing sellers to go global as they wish

The cases of multiple successful sellers are a perfect answer after the deepening of SHEIN platform model.

For small and medium-sized sellers with no operating experience, SHEIN can provide agency operation services; for brands with independent operating experience, sellers can independently manage product selection, listing, market strategy, sales, inventory, logistics and other aspects, giving full initiative to sellers.

Whether it is independently operated or operated on behalf of others, the SHEIN platform accurately guides sellers to find ways to generate explosive sales, leads more high-quality brands to go overseas, and drives more industry upgrades.

First of all, the "housekeeper-style" approach guides sellers to accurately find blue ocean markets. The difficulty for many sellers to go overseas is that they are not familiar with various markets. SHEIN uses its customer resources accumulated in 150 countries and regions around the world to find user needs and orders for sellers in a "big head" way. In the early stage, sellers can enjoy 0 monthly rent and 0 entry fees, helping sellers make money without worry.

Secondly, the "alliance style" helps sellers build and enhance their own brands. The platform provides sellers with market insights, products and market strategies, empowering sellers to build brands, and at the same time uses its rich social media operation experience and resources to help expand brand influence and popularity.

Thirdly, "sharing" is to share experiences and models with sellers. Based on the on-demand supply model that SHEIN is good at, it guides sellers to get closer to the market from scratch. At the same time, it helps sellers predict and avoid risks, and helps sellers develop in compliance, long-term and stable manner.

Finally, the "boosting" approach will drive industrial upgrading and transformation. SHEIN will go deep into industrial belts to help industrial belts across the country expand sales and brand enhancement in the global market. In this process, its flexible supply chain model will extend and spill over to more industries, helping the long-term development of the industry.

In May, SHEIN launched the "Hidden Gravity" million sellers plan, which aims to help 10,000 merchants around the world, including China, achieve annual sales of over one million US dollars in the next three years, and help 100,000 small and medium-sized merchants achieve annual sales of 100,000 US dollars. Recently , it also launched the National 500 City Industrial Belt Plan to help more high-quality manufacturing and brands go global and drive more industrial upgrades.

After 10 years of hard work, SHEIN has achieved great success in digital innovation of supply chain and industrial chain, brand building, and operation in more than 150 markets around the world, making many cross-border expansion impossible. Now the SHEIN platform will enable more cross-border groups to expand steadily step by step and create more possibilities in the international market together.

Want to go out to sea to pan for gold together? Scan the QR code below or click to read the full article to join SHEIN and sell globally.

(At the request of the interviewees, Joey, Chen Cheng, and Zhou Yunbin are all pseudonyms)

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